How This CEO Targeted Indian Kiranawalas For Walmart's Entry Into Indian Retail The Walmart-Flipkart deal was not only about penetrating the retail market but the focus was also on shelling out an estimated 2,000 direct and indirect jobs

By Aashika Jain

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Joining as the Senior Vice President in 2012, Iyer spearheaded various successful operations in India. His rich experience of over three decades in finance, marketing, retail and general management added great value to his role, helping him to climb the ladders fast. Wrapping up Flipkart for $16 billion would definitely be marked as the most daring step for this CEO.

The company has struck the chord with Indian kiranawalas, helping them to modernize and to adopt best practices. "With the influx of digital influence in the market, my sole aim has been to attract the kiranawalas to buy products from us at an affordable rate. About 95 per cent of our purchase directly comes from farmers and women entrepreneurs," says Iyer.

Not new to the role of a CEO, Iyer claims that the Walmart-Flipkart deal was not only about penetrating the retail market but the focus was also on shelling out an estimated 2,000 direct and indirect jobs. In line with the government's policy of allowing 100 per cent Foreign Direct Investment, Iyer has been laying grounds for providing a new and affordable marketplace model to thousands of local farmers, small and medium enterprises, and manufacturers, which in turn will be beneficial to local consumers as well.

With 21 retail outlets at present, my next goal is to open 50 more stores in the next four to five years. "Each new store will be adding about 2,000 direct and indirect jobs," exclaims Iyer.

(This article was first published in the August 2018 issue of Entrepreneur Magazine. To subscribe, click here)

Aashika Jain

Entrepreneur Staff

Former Associate Editor, Entrepreneur India

Journalist in the making since 2006! My fastest fingers have worked for India's business news channel CNBC-TV18, global news wire Thomson Reuters, the digital arm of India’s biggest newspaper The Economic Times and Entrepreneur India as the Digital Head. 

Related Topics

Business Plans

10 Simple Tips to Write a Successful Business Plan

In the new book "Write Your Own Business Plan," business expert Eric Butow takes the anxiety and confusion out of planning and offers an easy-to-follow roadmap to success.

News and Trends

FlexifyMe Raises $1 Million In Seed Funding

The funds will be used to further enhance the AI motion coach, making it available in local languages, and expanding the platform's reach in the MENA and North American regions


3 Things Anupam Mittal Looks At Before Investing In A Company

If you want to commit to entrepreneurship, you have to commit to a very long-term game, he says

Business News

Costco Is Now Offering an Additional Exclusive Perk to Members in All 50 States

Members can now access discounted outpatient medical care through a partnership with healthcare startup Sesame.


Start a New Hobby with Nearly Half Off This 4K Drone

Get a 4K drone with easy piloting assistance for less than $100.

Business News

Dads Who Do This Simple Activity With Their Kids for 10 Minutes a Day Are More Likely to Raise High Achievers

The straightforward approach can give children an advantage over their peers.