ROI

Do Your Experiential Marketing Moves Produce Enough ROI?

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know.

Tiffany Delmore

· 5 min read

Best Ways to Use Data in Making Decisions

Bootstrapping a startup means making decisions on the fly from your gut, but there's a point where a company has to use data has to drive its calls.

Alexander Maasik

· 4 min read

What Every Entrepreneur Must Know About Artificial Intelligence

Boost efficiency and productivity. Reduce errors. Plus more cool stuff.

Rahul Varshneya

· 5 min read

Danielle Sabrina

· 6 min read

Deciphering the Key Financial Metrics of a Business's Value

Including one that could lose you hundreds of thousands of dollars.

Mark Daoust

· 5 min read

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.

Claude Denton

· 6 min read

The ROI of Social Media (Infographic)

When you're spending lots of time and money on social media, it's important to know just how much it's helping your brand.

Rose Leadem

· 2 min read

When You're a Small Company, Every Project You Take on Needs to Have High ROI

PowerReviews uses data-driven decision-making to prioritize its projects.

BizCast

· 2 min read

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

Cameron Gonzalez

· 7 min read

Startup Failure Is When Your Leadership Will Be Tested Most

It's important to lead like a boss particularly when you've made the command decision to close it down.

Olivier Grinda

· 8 min read

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.

George Deeb

· 6 min read

6 Critical Questions to Help Businesses Cut Through the AI Hype

Don't buy an artificial-intelligence 'solution' just because you can. Ask how AI's strengths align with your company goals and supplement other resources.

Brett Jackson

· 6 min read