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ROI

experiential

Do Your Experiential Marketing Moves Produce Enough ROI?

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know.

Best Ways to Use Data in Making Decisions

Bootstrapping a startup means making decisions on the fly from your gut, but there's a point where a company has to use data has to drive its calls.

What Every Entrepreneur Must Know About Artificial Intelligence

Boost efficiency and productivity. Reduce errors. Plus more cool stuff.

6 Strategies to Maximize Earned Media for Your Brand

Use that publicity to build a business.

Deciphering the Key Financial Metrics of a Business's Value

Including one that could lose you hundreds of thousands of dollars.

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Sales Metrics

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.
Infographics

The ROI of Social Media (Infographic)

When you're spending lots of time and money on social media, it's important to know just how much it's helping your brand.
ROI

When You're a Small Company, Every Project You Take on Needs to Have High ROI

PowerReviews uses data-driven decision-making to prioritize its projects.
Behind the Brand

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Ready For Anything

Startup Failure Is When Your Leadership Will Be Tested Most

It's important to lead like a boss particularly when you've made the command decision to close it down.
Marketing

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
Artificial Intelligence

6 Critical Questions to Help Businesses Cut Through the AI Hype

Don't buy an artificial-intelligence 'solution' just because you can. Ask how AI's strengths align with your company goals and supplement other resources.
Infographics

7 Ways to Create a Killer Marketing Video (Infographic)

Here's how your business can use video to better engage your audience and tell your brand's story.
Thanking

Ways to Say Thanks

There are strategic techniques to show appreciation to your clients all year long -- techniques that benefit their companies and yours.
Content Marketing

3 Ways to Ensure Early Content Marketing Efforts Pay Off

As a strategy, content marketing is anything but quick -- but that doesn't mean you can't see small ROI improvements early on.