ROI
Digital Marketing Strategy
Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint
Launching a digital marketing strategy doesn't happen overnight. Three tips to better allocate time and money to the effort.
Marketing Strategies
Get the Most Out of Your Marketing Agency in 5 Ways
Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.
Business Travel
3 Ways to Improve Your Sales Travel ROI
In-person meetings build rapport with potential clients but calculate the trip's ROI before booking your flight.
Email Marketing
4 Ways to Dramatically Increase Email Subscriptions
A well-maintained email marketing program rises above the noise and provides a return on investment unmatched by other digital-marketing efforts.
Marketing
8 Tools You Need for Tracking Website Performance
Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Content Marketing
3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing
Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Content Marketing
How to See a Higher Return on Investment Using Content Marketing
Understanding your content costs, usage and performance are key to super-charging your content-marketing ROI.
Marketing
How to Own Up and Cut Down Your Marketing Spend
Use this six-step process to make sure you have more gut than glut in your marketing budget.
Facebook Advertising
Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It
Here are three lucrative lessons learned from my large but wise investment in Facebook ads.
Perfectionist
Why Every Entrepreneur Needs to Embrace 'Good Enough'
It's hard to be a perfectionist when you are an entrepreneur. Frankly, it's also often counterproductive.
Infographics
How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)
First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.
Marketing
Should ROI Be Attached to Every Marketing Activity?
Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Ready for Anything
Beware of Pursuing ROE -- Return on Ego
Until there is a currency tied to the size of your ego, doing activities that support your goals is a better business investment.
Ready for Anything
Have Sales Leads? Here's How to Increase Your ROI With Salesforce.
Hello, customer relationship management doesn't have to be complicated.
Marketing
The 5 Key Metrics You Need to Be Tracking in 2015
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
