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Business Travel

3 Ways to Improve Your Sales Travel ROI

In-person meetings build rapport with potential clients but calculate the trip's ROI before booking your flight.
Email Marketing

4 Ways to Dramatically Increase Email Subscriptions

A well-maintained email marketing program rises above the noise and provides a return on investment unmatched by other digital-marketing efforts.

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Content Marketing

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Content Marketing

How to See a Higher Return on Investment Using Content Marketing

Understanding your content costs, usage and performance are key to super-charging your content-marketing ROI.

How to Own Up and Cut Down Your Marketing Spend

Use this six-step process to make sure you have more gut than glut in your marketing budget.
Facebook Advertising

Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It

Here are three lucrative lessons learned from my large but wise investment in Facebook ads.

Why Every Entrepreneur Needs to Embrace 'Good Enough'

It's hard to be a perfectionist when you are an entrepreneur. Frankly, it's also often counterproductive.

How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)

First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.

Beware of Pursuing ROE -- Return on Ego

Until there is a currency tied to the size of your ego, doing activities that support your goals is a better business investment.

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.

Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
Content Marketing

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.