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If a Marketing Agency Is Guaranteeing ROI, Run the Other Way

Sorry to break it to you, but there's no crystal ball in this industry, and agencies should admit this.
Content Strategy

How Small Businesses Can Optimize Content for Better ROI

Improving ROI is a matter of ensuring your work efforts end in tangible results.
Digital Marketing

Call Conversions: the Blind Spot Threatening Digital Marketing ROI

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
Content Marketing

How to Calculate ROI for Your Content Marketing Campaign

What if you end up spending more money on it than it's worth?

Do You Know Your Client's ROI?

Jordan Zimmerman addresses why it is important to set a 'return on investment.'
Influencer Marketing

How to Get a Great ROI on Your Influencer Marketing Plan

Trust, authenticity and word-of-mouth advertising are your best tools.

The 10 Evolving C's of the Retail Industry

Success in the digital retail world requires paying attention to trends so you don't get left behind.
Content Marketing

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Entrepreneur Network

Events Cost Money. Here Are 3 Ways to Secure Sponsorship.

Events are an amazing way to connect with your customers and community and to build your network and pipeline -- but you need cash to pull them off.

5 Reasons You Need to Invest in an SEO Campaign Right Now

ROI takes time to manifest. So, what's wrong with starting today?
Content Strategy

6 Small Differences Between Average Content Strategy and Genius Strategy

Start with the basics, plan thoroughly with lavish attention to detail and voila! The results are brilliant.
Increasing Conversions

Conversion Rate Optimization: From a Luxury to a Necessity in 2016

CRO is the newest 'it' tool for marketers globally. Is it on your radar yet?
Marketing Strategies

A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money

If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.
Digital Marketing Strategy

Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint

Launching a digital marketing strategy doesn't happen overnight. Three tips to better allocate time and money to the effort.
Marketing Strategies

Get the Most Out of Your Marketing Agency in 5 Ways

Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.