ROI

Acquisitions

3 Ways to Lower Your Startup's Acquisition Risk Factor

Buyers look for stability and high potential for ROI. Here's how to position your company as a safe bet.
startup hiring

6 Ways to Justify Hiring a UI Designer

Key stakeholders will perk up when they hear about lowering development costs and increasing revenue.
Networking

Bye-Bye Business Cards: 4 Expert Tips for Making the Most out of Conferences

Network all you want, but success these days is determined by ROI.
Entrepreneur Network

Tony Robbins's Social Media Director Shares His Marketing Tips

This social media guru answers your burning marketing questions.
Marketing

If a Marketing Agency Is Guaranteeing ROI, Run the Other Way

Sorry to break it to you, but there's no crystal ball in this industry, and agencies should admit this.
Content Strategy

How Small Businesses Can Optimize Content for Better ROI

Improving ROI is a matter of ensuring your work efforts end in tangible results.
Digital Marketing

Call Conversions: the Blind Spot Threatening Digital Marketing ROI

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
Content Marketing

How to Calculate ROI for Your Content Marketing Campaign

What if you end up spending more money on it than it's worth?
ROI

Do You Know Your Client's ROI?

Jordan Zimmerman addresses why it is important to set a 'return on investment.'
Influencer Marketing

How to Get a Great ROI on Your Influencer Marketing Plan

Trust, authenticity and word-of-mouth advertising are your best tools.
Ecommerce

The 10 Evolving C's of the Retail Industry

Success in the digital retail world requires paying attention to trends so you don't get left behind.
Content Marketing

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Entrepreneur Network

Events Cost Money. Here Are 3 Ways to Secure Sponsorship.

Events are an amazing way to connect with your customers and community and to build your network and pipeline -- but you need cash to pull them off.
SEO

5 Reasons You Need to Invest in an SEO Campaign Right Now

ROI takes time to manifest. So, what's wrong with starting today?
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