ROI
TV Advertising
TV or Digital Ads? The Case for Investing in Both
It's not smart to sink all your money into one channel, hoping it will be your company's savior.
Acquisitions
3 Ways to Lower Your Startup's Acquisition Risk Factor
Buyers look for stability and high potential for ROI. Here's how to position your company as a safe bet.
startup hiring
6 Ways to Justify Hiring a UI Designer
Key stakeholders will perk up when they hear about lowering development costs and increasing revenue.
Networking
Bye-Bye Business Cards: 4 Expert Tips for Making the Most out of Conferences
Network all you want, but success these days is determined by ROI.
Entrepreneur Network
Tony Robbins's Social Media Director Shares His Marketing Tips
This social media guru answers your burning marketing questions.
Marketing
If a Marketing Agency Is Guaranteeing ROI, Run the Other Way
Sorry to break it to you, but there's no crystal ball in this industry, and agencies should admit this.
Content Strategy
How Small Businesses Can Optimize Content for Better ROI
Improving ROI is a matter of ensuring your work efforts end in tangible results.
Digital Marketing
Call Conversions: the Blind Spot Threatening Digital Marketing ROI
Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
Content Marketing
How to Calculate ROI for Your Content Marketing Campaign
What if you end up spending more money on it than it's worth?
ROI
Do You Know Your Client's ROI?
Jordan Zimmerman addresses why it is important to set a 'return on investment.'
Influencer Marketing
How to Get a Great ROI on Your Influencer Marketing Plan
Trust, authenticity and word-of-mouth advertising are your best tools.
Ecommerce
The 10 Evolving C's of the Retail Industry
Success in the digital retail world requires paying attention to trends so you don't get left behind.
Content Marketing
Why Defining Content Campaign Success is Harder Than It Sounds
Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Entrepreneur Network
Events Cost Money. Here Are 3 Ways to Secure Sponsorship.
Events are an amazing way to connect with your customers and community and to build your network and pipeline -- but you need cash to pull them off.
