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Why Every Entrepreneur Needs to Embrace 'Good Enough'
It's hard to be a perfectionist when you are an entrepreneur. Frankly, it's also often counterproductive.
How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)
First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.
Should ROI Be Attached to Every Marketing Activity?
Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Beware of Pursuing ROE -- Return on Ego
Until there is a currency tied to the size of your ego, doing activities that support your goals is a better business investment.
Have Sales Leads? Here's How to Increase Your ROI With Salesforce.
Hello, customer relationship management doesn't have to be complicated.
The 5 Key Metrics You Need to Be Tracking in 2015
Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
Paying to Play Puts More Skin in the Game
Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
What Startups Need to Know About Ad Tech
Focus marketing dollars on the very people who actually want to buy something you're selling.
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
Successful Content Marketers Do These 5 Things Differently
It's not so much what the best marketers know but how they view the elements of the campaign.
Sustainability Can Be Profitable, Too
Doing good for the environment can save your business money, like in these four examples.
