ROI - Page: 4

Why Every Entrepreneur Needs to Embrace 'Good Enough'

It's hard to be a perfectionist when you are an entrepreneur. Frankly, it's also often counterproductive.

Carol Roth

· 4 min read

How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)

First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.

Kim Lachance Shandrow

· 2 min read

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.

Daniel Newman

· 4 min read

Beware of Pursuing ROE -- Return on Ego

Until there is a currency tied to the size of your ego, doing activities that support your goals is a better business investment.

Carol Roth

· 4 min read

Have Sales Leads? Here's How to Increase Your ROI With Salesforce.

Hello, customer relationship management doesn't have to be complicated.

Sherice Jacob

· 7 min read

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.

Lisa Hoover McGreevy

· 4 min read

Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.

John Brubaker

· 5 min read

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.

Nick Rojas

· 4 min read

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.

Jean-Baptiste Rudelle

· 6 min read

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.

Duane Forrester

· 4 min read

Successful Content Marketers Do These 5 Things Differently

It's not so much what the best marketers know but how they view the elements of the campaign.

Pratik Dholakiya

· 4 min read

Sustainability Can Be Profitable, Too

Doing good for the environment can save your business money, like in these four examples.

Doug and Polly White

· 3 min read