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Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It
Here are three lucrative lessons learned from my large but wise investment in Facebook ads.
Why Every Entrepreneur Needs to Embrace 'Good Enough'
It's hard to be a perfectionist when you are an entrepreneur. Frankly, it's also often counterproductive.
How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)
First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.
Should ROI Be Attached to Every Marketing Activity?
Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
Successful Content Marketers Do These 5 Things Differently
It's not so much what the best marketers know but how they view the elements of the campaign.