ROI: Page 4

Marketing

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.

Social Media

The ROI of Social Media (Infographic)

When you're spending lots of time and money on social media, it's important to know just how much it's helping your brand.

Growing a Business

When You're a Small Company, Every Project You Take on Needs to Have High ROI

PowerReviews uses data-driven decision-making to prioritize its projects.

Marketing

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

Leadership

Startup Failure Is When Your Leadership Will Be Tested Most

It's important to lead like a boss particularly when you've made the command decision to close it down.

Marketing

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.

Science & Technology

6 Critical Questions to Help Businesses Cut Through the AI Hype

Don't buy an artificial-intelligence 'solution' just because you can. Ask how AI's strengths align with your company goals and supplement other resources.

Marketing

7 Ways to Create a Killer Marketing Video (Infographic)

Here's how your business can use video to better engage your audience and tell your brand's story.

Marketing

Ways to Say Thanks

There are strategic techniques to show appreciation to your clients all year long -- techniques that benefit their companies and yours.

Marketing

3 Ways to Ensure Early Content Marketing Efforts Pay Off

As a strategy, content marketing is anything but quick -- but that doesn't mean you can't see small ROI improvements early on.

Growth Strategies

The Changing Horizons of PR Industry

PR is way beyond media stories & is touching boundaries of advertising & marketing

Growing a Business

How to Develop a Positive Relationship With Failure

If at first you don't succeed, figure out why before you try, try again.

Marketing

Remove the Guesswork From Growth With These 4 Marketing ROI Boosts

Don't rely on your gut instinct when it comes to marketing -- the more data you have, the better decisions you and your employees can make.

Technology

#4 Things Not to Do In Your RPA Deployments

The most common error is to keep legacy processes rigid and not target low-or-medium-complexity processes that return the fastest and greatest efficiency savings

Thought Leaders

4 Types of Clients Your Growing Business Can't Afford to Work With

It may seem counter-intuitive, but firing certain types of paying customers could actually help your company grow.