SC Branding: Page 2
7 Ways to Get the Press Coverage You Want
Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
How to Customize Your YouTube Channel
You don't want your YouTube channel to look barren and boring -- these tips will help you add elements to make it your own.
Chobani's Secret to Making Customers Feel Like Family
Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
10 Common Google AdWords Mistakes You Need to Stop Making -- Now
Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
How to Build a Business Plan For Your Personal Brand
Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
Why Every Personal Brand Needs a Target Audience
You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
4 Steps to Building A Profitable Digital Newsletter
Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
How to Spread the Word Through Content Marketing
Five tips for getting your online content marketing message right.
Finding Your Marketing Competitive Advantage
To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
How to Design a Marketing Strategy
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
The Key to Successful Marketing: Your Unique Selling Proposition
How to create a simple, compelling value statement that your customers can't resist.