Seniors

News and Articles About Seniors

There Are More Older Americans in the Workforce Than Ever Before, Pew Says
Older Workers

There Are More Older Americans in the Workforce Than Ever Before, Pew Says

Instead of enjoying retirement, Americans 65 and older are increasingly participating in the labor force.
Lydia Belanger
This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors
Marketing Bootcamp

This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors

It's the first in Hasbro's line of 'companion' pets for the elderly.
Laura Entis
Why This Man Went From VP to Franchisee
Franchise Players

Why This Man Went From VP to Franchisee

Pat Abernathey believed the Caring Senior Service model so much, he went from the vice president of franchise development to running a franchise himself.
Carly Okyle
This 100-Year-Old Woman Works 11-Hour Days and Says She Wouldn't Have It Any Other Way
Work Ethic

This 100-Year-Old Woman Works 11-Hour Days and Says She Wouldn't Have It Any Other Way

Talk about work ethic: Felimina Rotundo says she likes working because it 'gives her something to do.'
Laura Entis
In With the Old: Mobile Marketing for Seniors
Mobile Marketing

In With the Old: Mobile Marketing for Seniors

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
Gilad Bechar
4 Tips on Building Tech Products for Boomers
Marketing Bootcamp

4 Tips on Building Tech Products for Boomers

With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.
Jon Nielsen
The Brilliant Software That's Turning Grandma's TV Into a Caregiving Tool
100 Brilliant Companies

The Brilliant Software That's Turning Grandma's TV Into a Caregiving Tool

A TV-based caregiving platform keeps the elderly in touch
Customer Experience

5 Ways to Improve Customer Service for Seniors

Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
Seth Bailey
Meet the 91-Year-Old Who Is Finally Living Her Dream as a Tech Designer in Silicon Valley
Ageism

Meet the 91-Year-Old Who Is Finally Living Her Dream as a Tech Designer in Silicon Valley

The team at IDEO, an innovation and design firm, is inspired by Barbara Beskind's unique perspective and enthused by her resolve.
Geoff Weiss
This Standalone Smartwatch Is Designed for Both Children and Senior Citizens
Smartwatches

This Standalone Smartwatch Is Designed for Both Children and Senior Citizens

With child-tracking capabilities and a 911 emergency feature, the Burg 31 doesn't need to be tethered to a mobile device in order to place calls or send texts.
Geoff Weiss
The 10 Types of Franchises to Watch in 2015
Predictions 2015

The 10 Types of Franchises to Watch in 2015

These are the franchises you'll be talking about next year, from children's enrichment companies to pizza companies and more.
Tracy Stapp Herold
How I Grew My Wheelchair Ramp Company Into a Franchise
Franchisors

How I Grew My Wheelchair Ramp Company Into a Franchise

Julian Gordon left the construction industry to start Amramp, a successful franchise aimed to help the elderly and disabled.
Study Trends to Guide Your Innovation Efforts
Make More Happen

Study Trends to Guide Your Innovation Efforts

Keep your finger on the pulse of four key waves driving new product development.
Louis Foreman
Franchise Players: Changing Careers to Provide Compassionate Caregiving
Franchise Players

Franchise Players: Changing Careers to Provide Compassionate Caregiving

After her father's death, Jane Daume was inspired to become a franchisee for an in-home care business for seniors.
Kate Taylor