Seniors

Pickleball has become increasingly popular among seniors since the Covid-19 pandemic.

Kiran Yocom started franchise Seniors Helping Seniors because she felt there was no one better equipped to do the job.

If you ask Dwayne Clark, founder and CEO of the senior care company Aegis Living, what he is most thankful for in life, he will unabashedly tell you “growing up poor.” For Clark, a childhood spent in poverty instilled a compassion-first mentality and a burning desire to help others lead lives of dignity. Today, Clark […]

Just because you're retired doesn't mean your work life is over.

You know those images of meek old ladies sitting in their gardens? Uh-uh. That's not reality.

Worried that your graying hair is a sign that you've missed your chance? Don't fret -- you're not over the entrepreneurial hill yet.

People of all ages increasingly experience isolation.

A skeptical look at the common advice to 'buy term insurance and invest the difference'

She wants to save the lives of children and animals with her car-safety technology.

Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.

The entrepreneurial journey is a harsh learning curve many have softened by starting when they had a lifetime of wisdom accummulated.

The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.

How hard you work has much more to do with success than how many years old you are.

Instead of enjoying retirement, Americans 65 and older are increasingly participating in the labor force.

It's the first in Hasbro's line of 'companion' pets for the elderly.

Pat Abernathey believed the Caring Senior Service model so much, he went from the vice president of franchise development to running a franchise himself.

Talk about work ethic: Felimina Rotundo says she likes working because it 'gives her something to do.'

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.

With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.

A TV-based caregiving platform keeps the elderly in touch

Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.