Business News

Sephora Is Putting Customer Favorite Merchandise Behind Lock and Key

The change goes against Sephora's original try-before-you-buy business model.

Business News

You Can Now Get That Last-Minute Lipstick From Sephora Delivered Within An Hour From DoorDash

Sephora announced a partnership with Doordash to expand its product delivery options Wednesday.

Business News

Plans to Sell a 'Witch Kit' Spelled Trouble for Sephora

Before your company makes light of witches for Halloween, consider this: They're a real thing. And they don't ride broomsticks.

Social Media

Sephora Mistakenly Rolls Out Vulgar Hashtag

How a simple misspelling threw an entire promotional campaign into complete disarray.