Plans to Sell a 'Witch Kit' Spelled Trouble for Sephora Before your company makes light of witches for Halloween, consider this: They're a real thing. And they don't ride broomsticks.

By Joan Oleck

alexkich | Getty Images

Yes, yes, Halloween is still weeks away, but witches are already in the news. The reason is that perfume brand Pinrose announced it was rolling out a "Starter Witch Kit" for little girls; but witches weren't, and aren't, having any of it.

The kit, which was to be sold at Sephora stores and online, was intended to retail for $42 and include nine items identified as witch-related, such as sage (to cleanse any bad karma), a rose quartz crystal, tarot cards and more.

Related: This Halloween Season, Real-Life Witches Share Spells for Money, Confidence and Success

Self-identified witches caught wind of the sale and protested, saying they felt their religion had been slighted; as a result, the kit-maker has now backed down and cancelled the product.

Perhaps Pinrose should know better because, in fact, witches are a real thing. And they don't ride broomsticks, wear pointy black hats or cast spells on children. Their religion, known as Wicca or modern paganism, was formed in the early 20th century and is an actual religion. Wicca worships both a Goddess and a God, the male figure being the "Horned God" and the female the "Mother Goddess."

Some facets of Wicca reference beliefs from the pre-Christian era in Europe and those early paganists' belief in a central female goddess. Magic may or may not be involved, as multiple, autonomous Wiccan groups, or covens, have multiple beliefs and practices.

Those practices in the 16th and 17th centuries had a horrific end for thousands of women identified by the Catholic Inquisition as witches having a satanic mission: They were burned at the stake. The bestselling Da Vinci Code famously described how a doctrine of that era, Malleus Maleficarum -- or The Witches' Hammer, campaigned for people of the era to hunt down and torture or burn "free-thinking women" like midwives and women expert in the medicinal use of herbs.

For these and other reasons, members of the witches community threatened a boycott of Sephora, with declarations from WyllowWynd the Thrifty Witch and Conjure Queen.

A commentor on a YouTube video summed up the objections, saying, "Would they ever sell Catholic spiritual kits, [a] Muslim spiritual kit, [a] Buddhist spiritual kit? I doubt it. People should be offended."

Additional sample comments included:

From Chelsea: Desert Witch: "Witchcraft or Paganism (or however you refer to it) is a religion. One with actual practices and guidelines. It is not a basic bitch bandwagon. Spirituality is not a toy. Don't buy the #witchkit @sephora is selling."

Related: Sephora Mistakenly Rolls Out Vulgar Hashtag

From Liz: "Being a witch isn't trendy, it isn't cool because Halloween is next month, it doesn't make you quirky or creepy. Being a witch is a choice, and practicing is a form of religious worship. Do your research, and protect yourself when you practice."

The makers of the derailed witches' kit have not yet commented.

Joan Oleck

Entrepreneur Staff

Associate Editor

Joan Oleck is an associate contributors editor at Entrepreneur. She has previously worked for Business Week, Newsday and the trade magazine Restaurant Business, where a cover story she wrote won the Jesse Neal Award.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Here's How Much a Typical Google Employee Makes in a Year

Compensation for the median Google employee was up 5% in 2024 compared to 2023, according to a new U.S. Securities and Exchange Commission filing.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Jeff Bezos Launches a Tesla-Rival That's 'Affordable' and Customizable. Here's What the EV Truck Looks Like.

Slate Auto has launched its reservation site, where truck buyers can create a vehicle with a spate of customizations.

Leadership

This Overlooked Leadership Skill Will Help You Build Trust, Influence Teams and Thrive Under Pressure. Here's How to Develop It.

Executive presence is a critical but underrated leadership skill in 2025. Here are the steps you can take to develop it.

Business News

'The Goal Would Be to Speak Dolphin': Google Develops AI to Decipher Communications Between Dolphins

The AI model was trained on 40 years' worth of audio and video of dolphins communicating with each other.

Leadership

How to Overcome Past Struggles and Turn Them Into Your Superpowers

Your superpower is real, and chances are, it was forged in the fires of your earliest struggles.