Setting prices
Pricing
4 Psychological Techniques That Can Improve Your Product Pricing
The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.
More From This Topic
First Impressions
A Stupid 3-Word Phrase That Instantly Ruins Your Credibility
If somebody tells you price isn't important they are delusional.
Ready for Anything
6 Infallible Sales Strategies for Beating Even the Toughest Competition
Project confidence that your offer meets a client's needs -- and be sure you can back it up.
Apple
After Complaints, Apple Drops Price of USB-C Dongles
The company's USB-C adapters and some of its USB-C cables are now $6 to $20 cheaper.
Brand Reputation
3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Setting prices
Why Slashing Prices Also Cuts Up Your Brand
Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Setting prices
How to Calculate 'Breakeven'
Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.
Setting prices
Understanding the Difference between Gross Margin and Markup
Does your head explode trying to figure out your smartest price? Help is on the way.
Setting prices
Cutting Your Price Has No End But Adding Value Has No Limits
You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Kickstarter
Coolest Cooler Asks Backers for More Money
After pricing the product too low, backers are being asked to pay another $97 for expedited shipping.
