Setting prices
News and Articles About Setting prices
Value
Frontier Airlines Is Learning the Hard Way That Value Is King
Frontier's debacle in Denver shows that offering the cheapest price is a losing strategy if customers are unhappy with what they bought.
First Impressions
![Gene Marks]()
A Stupid 3-Word Phrase That Instantly Ruins Your Credibility
If somebody tells you price isn't important they are delusional.
Sales Strategies
![Ayodeji Onibalusi]()
6 Infallible Sales Strategies for Beating Even the Toughest Competition
Project confidence that your offer meets a client's needs -- and be sure you can back it up.
Apple
After Complaints, Apple Drops Price of USB-C Dongles
The company's USB-C adapters and some of its USB-C cables are now $6 to $20 cheaper.
Take It From The Pros
![Jonathan Long]()
3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Take It From The Pros
![Erik Huberman]()
Why Slashing Prices Also Cuts Up Your Brand
Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Setting prices
![Doug and Polly White]()
How to Calculate 'Breakeven'
Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.
Setting prices
![Doug and Polly White]()
Understanding the Difference between Gross Margin and Markup
Does your head explode trying to figure out your smartest price? Help is on the way.
Setting prices
![Perry Marshall]()
Cutting Your Price Has No End But Adding Value Has No Limits
You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Kickstarter
![Steve Dent]()
Coolest Cooler Asks Backers for More Money
After pricing the product too low, backers are being asked to pay another $97 for expedited shipping.
Pricing
![Mark Stiving]()
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Loyalty Programs
![Carly Okyle]()
Marriott Offers Lowest Rates to Loyalty Program Members
The hotel chain is taking on online travel agents like Expedia and Priceline.
Take It From The Pros
![Allen Lau]()
3 Ways Offering Something for Free Can Actually Make You Lots of Money
Here's why those operating in software or on the Internet should zero in on "thinking zero" to get a leg up on competitors.
