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Value

Frontier Airlines Is Learning the Hard Way That Value Is King

Frontier's debacle in Denver shows that offering the cheapest price is a losing strategy if customers are unhappy with what they bought.
First Impressions

A Stupid 3-Word Phrase That Instantly Ruins Your Credibility

If somebody tells you price isn't important they are delusional.
Apple

After Complaints, Apple Drops Price of USB-C Dongles

The company's USB-C adapters and some of its USB-C cables are now $6 to $20 cheaper.
Brand Reputation

3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth

You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Setting prices

Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Setting prices

How to Calculate 'Breakeven'

Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.
Setting prices

Understanding the Difference between Gross Margin and Markup

Does your head explode trying to figure out your smartest price? Help is on the way.
Setting prices

Cutting Your Price Has No End But Adding Value Has No Limits

You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Kickstarter

Coolest Cooler Asks Backers for More Money

After pricing the product too low, backers are being asked to pay another $97 for expedited shipping.
Pricing

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
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