Setting prices
News and Articles About Setting prices
Make More Happen ![Erik Huberman]()
Why Slashing Prices Also Cuts Up Your Brand
Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Make More Happen ![Doug and Polly White]()
How to Calculate 'Breakeven'
Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.
Setting prices ![Doug and Polly White]()
Understanding the Difference between Gross Margin and Markup
Does your head explode trying to figure out your smartest price? Help is on the way.
Setting prices ![Perry Marshall]()
Cutting Your Price Has No End But Adding Value Has No Limits
You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Kickstarter ![Steve Dent]()
Coolest Cooler Asks Backers for More Money
After pricing the product too low, backers are being asked to pay another $97 for expedited shipping.
Marketing Bootcamp ![Mark Stiving]()
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Loyalty Programs ![Carly Okyle]()
Marriott Offers Lowest Rates to Loyalty Program Members
The hotel chain is taking on online travel agents like Expedia and Priceline.
Pricing ![Allen Lau]()
3 Ways Offering Something for Free Can Actually Make You Lots of Money
Here's why those operating in software or on the Internet should zero in on "thinking zero" to get a leg up on competitors.
Marketing Bootcamp ![Robert W. Bly]()
Pro Tips for Hitting the Pricing Nail on the Head
To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Marketing Bootcamp
Study: Women Pay Thousands More Than Men for Products
New York City's Department of Consumer Affairs looked at almost 800 products from more than 90 brands.
Setting prices ![Doug and Polly White]()
5 Tips for Setting Your Optimum Price
The customer perception of the value of your offering may surprise you, but it's what counts the most.
IPO
Square to Price Shares for IPO Today
The company run by founder Jack Dorsey will debut Thursday on the New York Stock Exchange.
Setting prices ![Kimanzi Constable]()
When You're Comfortable With Your Prices It's Time to Start Charging More
Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
