Setting prices

Setting prices

Why Today's Price Wars Are Ecommerce's Biggest Mistake

For most retailers, it makes sense to steer clear of any price wars, which they may not win anyway.

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.

8 Highly Successful Entrepreneurs Share Their Best Advice for Getting Customers to Buy Your Product--No Matter What It Costs

Bulletproof founder Dave Asprey and others on how to convince customers your price is worth it.

The Price Is Right: How to Price Your Product for Long-Term Success

Here are five things to consider when you set the price for your product.

4 Psychological Techniques That Can Improve Your Product Pricing

The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.

More From This Topic

Closing Sales

It's Almost Never Price When the Prospect Doesn't Buy

When they say it costs too much they are politely saying you haven't convinced them it's worth the money.
Pricing

6 Strategies for Avoiding the 'Race to the Bottom' Price War You Don't Want to Win

Unless you are already Walmart, don't get sucked into competing on price.
Business Planning

4 Things Every Entrepreneur Needs to Do the First Week of the New Year

Don't just get busy, get busy doing what is basic to growth the next 12 months.
Value

Frontier Airlines Is Learning the Hard Way That Value Is King

Frontier's debacle in Denver shows that offering the cheapest price is a losing strategy if customers are unhappy with what they bought.
First Impressions

A Stupid 3-Word Phrase That Instantly Ruins Your Credibility

If somebody tells you price isn't important they are delusional.
Apple

After Complaints, Apple Drops Price of USB-C Dongles

The company's USB-C adapters and some of its USB-C cables are now $6 to $20 cheaper.
Brand Reputation

3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth

You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Pricing

5 Strategies of 'Psychological Pricing'

Forget that '$100' pricetag. Try '$99.99' instead.
Setting prices

Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Setting prices

How to Calculate 'Breakeven'

Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.