Setting prices

Why Today's Price Wars Are Ecommerce's Biggest Mistake

For most retailers, it makes sense to steer clear of any price wars, which they may not win anyway.

Anthony Ng Monica

· 6 min read

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.

Mark Stiving

· 4 min read

· 8 min read

The Price Is Right: How to Price Your Product for Long-Term Success

Here are five things to consider when you set the price for your product.

Meredith Schmidt

· 6 min read

4 Psychological Techniques That Can Improve Your Product Pricing

The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.

Darian Kovacs

· 7 min read

It's Almost Never Price When the Prospect Doesn't Buy

When they say it costs too much they are politely saying you haven't convinced them it's worth the money.

Grant Cardone

· 3 min read

6 Strategies for Avoiding the 'Race to the Bottom' Price War You Don't Want to Win

Unless you are already Walmart, don't get sucked into competing on price.

Stan Peake

· 4 min read

4 Things Every Entrepreneur Needs to Do the First Week of the New Year

Don't just get busy, get busy doing what is basic to growth the next 12 months.

Lyneir Richardson

· 4 min read

Frontier Airlines Is Learning the Hard Way That Value Is King

Frontier's debacle in Denver shows that offering the cheapest price is a losing strategy if customers are unhappy with what they bought.

Grant Cardone

· 5 min read

A Stupid 3-Word Phrase That Instantly Ruins Your Credibility

If somebody tells you price isn't important they are delusional.

Gene Marks

· 5 min read

After Complaints, Apple Drops Price of USB-C Dongles

The company's USB-C adapters and some of its USB-C cables are now $6 to $20 cheaper.

Angela Moscaritolo

· 2 min read

3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth

You can't get back the time you sold cheap just to earn a reputation as the low-cost option.

Jonathan Long

· 4 min read