Setting prices

News and Articles About Setting prices

5 Strategies of 'Psychological Pricing'
Pricing

5 Strategies of 'Psychological Pricing'

Forget that '$100' pricetag. Try '$99.99' instead.
Pius Boachie
Why Slashing Prices Also Cuts Up Your Brand
Make More Happen

Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Erik Huberman
How to Calculate 'Breakeven'
Make More Happen

How to Calculate 'Breakeven'

Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.
Doug and Polly White
Understanding the Difference between Gross Margin and Markup
Setting prices

Understanding the Difference between Gross Margin and Markup

Does your head explode trying to figure out your smartest price? Help is on the way.
Doug and Polly White
Cutting Your Price Has No End But Adding Value Has No Limits
Setting prices

Cutting Your Price Has No End But Adding Value Has No Limits

You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Perry Marshall
Coolest Cooler Asks Backers for More Money
Kickstarter

Coolest Cooler Asks Backers for More Money

After pricing the product too low, backers are being asked to pay another $97 for expedited shipping.
Steve Dent
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Marketing Bootcamp

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Mark Stiving
Marriott Offers Lowest Rates to Loyalty Program Members
Loyalty Programs

Marriott Offers Lowest Rates to Loyalty Program Members

The hotel chain is taking on online travel agents like Expedia and Priceline.
Carly Okyle
3 Ways Offering Something for Free Can Actually Make You Lots of Money
Pricing

3 Ways Offering Something for Free Can Actually Make You Lots of Money

Here's why those operating in software or on the Internet should zero in on "thinking zero" to get a leg up on competitors.
Allen Lau
Pro Tips for Hitting the Pricing Nail on the Head
Marketing Bootcamp

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Robert W. Bly
Study: Women Pay Thousands More Than Men for Products
Marketing Bootcamp

Study: Women Pay Thousands More Than Men for Products

New York City's Department of Consumer Affairs looked at almost 800 products from more than 90 brands.
5 Tips for Setting Your Optimum Price
Setting prices

5 Tips for Setting Your Optimum Price

The customer perception of the value of your offering may surprise you, but it's what counts the most.
Doug and Polly White
Square to Price Shares for IPO Today
IPO

Square to Price Shares for IPO Today

The company run by founder Jack Dorsey will debut Thursday on the New York Stock Exchange.
Setting prices

When You're Comfortable With Your Prices It's Time to Start Charging More

Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
Kimanzi Constable