Setting prices

'Camel Startups' Put a High Value on the Quality of Their Products

Customers are willing to pay for reliable, safe and efficient products. Know your worth.

Alex Lazarow

Uber Experiment Lets California Drivers Set Their Own Fares

The bidding system allows them to increase fares up to five times the price set by Uber

Rachel England

Why Today's Price Wars Are Ecommerce's Biggest Mistake

For most retailers, it makes sense to steer clear of any price wars, which they may not win anyway.

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.

Mark Stiving

The Price Is Right: How to Price Your Product for Long-Term Success

Here are five things to consider when you set the price for your product.

4 Psychological Techniques That Can Improve Your Product Pricing

The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.

Darian Kovacs

It's Almost Never Price When the Prospect Doesn't Buy

When they say it costs too much they are politely saying you haven't convinced them it's worth the money.

Grant Cardone

6 Strategies for Avoiding the 'Race to the Bottom' Price War You Don't Want to Win

Unless you are already Walmart, don't get sucked into competing on price.

Stan Peake

4 Things Every Entrepreneur Needs to Do the First Week of the New Year

Don't just get busy, get busy doing what is basic to growth the next 12 months.

Frontier Airlines Is Learning the Hard Way That Value Is King

Frontier's debacle in Denver shows that offering the cheapest price is a losing strategy if customers are unhappy with what they bought.

Grant Cardone

A Stupid 3-Word Phrase That Instantly Ruins Your Credibility

If somebody tells you price isn't important they are delusional.

Gene Marks