Setting prices

Why Every Entrepreneur Should Study the Austrian School of Economics

Modern economics is a theory of the economy that leaves no place for the entrepreneur. So where should entrepreneurs turn to improve their understanding? The Austrian school of economics might be the answer.

Per Bylund

3 Simple Ways Any Business Can Increase Sales

Sometimes the best methods are hidden in plain sight.

Nigel Green

Why Your Prices Should Be More Like the Local Pizzeria

The local pizza place isn't do custom pricing, so why are you?

How To Raise Prices To Boost the Revenue of a Newly-Acquired Business (and Your ROI)

One of the most obvious yet trickiest strategies to raise revenue is to raise prices. That way, you earn more from your current customers without spending more to find new ones.

Andrew Gazdecki

'Camel Startups' Put a High Value on the Quality of Their Products

Customers are willing to pay for reliable, safe and efficient products. Know your worth.

Alex Lazarow

Uber Experiment Lets California Drivers Set Their Own Fares

The bidding system allows them to increase fares up to five times the price set by Uber

Rachel England

Why Today's Price Wars Are Ecommerce's Biggest Mistake

For most retailers, it makes sense to steer clear of any price wars, which they may not win anyway.

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.

Mark Stiving

The Price Is Right: How to Price Your Product for Long-Term Success

Here are five things to consider when you set the price for your product.

4 Psychological Techniques That Can Improve Your Product Pricing

The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.

Darian Kovacs

It's Almost Never Price When the Prospect Doesn't Buy

When they say it costs too much they are politely saying you haven't convinced them it's worth the money.

Grant Cardone