Setting prices

News and Articles About Setting prices

Frontier Airlines Is Learning the Hard Way That Value Is King
Value

Frontier Airlines Is Learning the Hard Way That Value Is King

Frontier's debacle in Denver shows that offering the cheapest price is a losing strategy if customers are unhappy with what they bought.
Grant Cardone
A Stupid 3-Word Phrase That Instantly Ruins Your Credibility
First Impressions

A Stupid 3-Word Phrase That Instantly Ruins Your Credibility

If somebody tells you price isn't important they are delusional.
Gene Marks
6 Infallible Sales Strategies for Beating Even the Toughest Competition
Sales Strategies

6 Infallible Sales Strategies for Beating Even the Toughest Competition

Project confidence that your offer meets a client's needs -- and be sure you can back it up.
Ayodeji Onibalusi
After Complaints, Apple Drops Price of USB-C Dongles
Apple

After Complaints, Apple Drops Price of USB-C Dongles

The company's USB-C adapters and some of its USB-C cables are now $6 to $20 cheaper.
3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
Make More Happen

3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth

You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Jonathan Long
5 Strategies of 'Psychological Pricing'
Pricing

5 Strategies of 'Psychological Pricing'

Forget that '$100' pricetag. Try '$99.99' instead.
Pius Boachie
Why Slashing Prices Also Cuts Up Your Brand
Make More Happen

Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Erik Huberman
How to Calculate 'Breakeven'
Setting prices

How to Calculate 'Breakeven'

Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.
Doug and Polly White
Understanding the Difference between Gross Margin and Markup
Setting prices

Understanding the Difference between Gross Margin and Markup

Does your head explode trying to figure out your smartest price? Help is on the way.
Doug and Polly White
Cutting Your Price Has No End But Adding Value Has No Limits
Setting prices

Cutting Your Price Has No End But Adding Value Has No Limits

You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Perry Marshall
Coolest Cooler Asks Backers for More Money
Kickstarter

Coolest Cooler Asks Backers for More Money

After pricing the product too low, backers are being asked to pay another $97 for expedited shipping.
Steve Dent
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Pricing

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Mark Stiving
Marriott Offers Lowest Rates to Loyalty Program Members
Loyalty Programs

Marriott Offers Lowest Rates to Loyalty Program Members

The hotel chain is taking on online travel agents like Expedia and Priceline.
Carly Okyle
3 Ways Offering Something for Free Can Actually Make You Lots of Money
Make More Happen

3 Ways Offering Something for Free Can Actually Make You Lots of Money

Here's why those operating in software or on the Internet should zero in on "thinking zero" to get a leg up on competitors.
Allen Lau