Building a Business
Complex Pricing Destroys Customer Trust. Here’s the Better Approach.
Simplified pricing creates happy customers.
By Ben Walker
Setting prices
Building a Business
Are You Charging Enough Money for Your Software? Here’s How You Can Tell.
My biggest mistake as a founder was charging too little for my product. Here are the three things that will allow you to charge good money for your software.
Thought Leaders
3 Strategies To Protect Your Business From Inflation
Inflation is back with a vengeance. Use these three strategies to protect yourself and stay afloat in inflationary times.
By Per Bylund
Business News
The Secret Behind Why This Beloved Convenience Chain Sells So Much Coffee? Its Business Model.
Wawa's coffee is good, but it's not the real reason why the beloved convenience chain sells so much coffee. The secret? A great business model.
By Gene Marks
Marketing
3 Ways to Avoid Marketing-Budget Traps
Inefficient allocation of marketing funds can result in inaccurate targeting, revenue loss, reduced productivity and even business closure, but there are proven ways of sidestepping these pitfalls, even in the midst of budget cuts.
Business News
Prices Expected to Rise Two Times Higher Than Wages: Fed Survey
According to data from the Bureau of Labor Statistics, the Consumer Price Index increased 6.8 percent in the 12 months through November, the fastest climb in 39 years.
Thought Leaders
Why Every Entrepreneur Should Study the Austrian School of Economics
Modern economics is a theory of the economy that leaves no place for the entrepreneur. So where should entrepreneurs turn to improve their understanding? The Austrian school of economics might be the answer.
By Per Bylund
Building a Business
3 Simple Ways Any Business Can Increase Sales
Sometimes the best methods are hidden in plain sight.
By Nigel Green
Building a Business
Why Your Prices Should Be More Like the Local Pizzeria
The local pizza place isn't do custom pricing, so why are you?
Building a Business
How To Raise Prices To Boost the Revenue of a Newly-Acquired Business (and Your ROI)
One of the most obvious yet trickiest strategies to raise revenue is to raise prices. That way, you earn more from your current customers without spending more to find new ones.
Building a Business
‘Camel Startups’ Put a High Value on the Quality of Their Products
Customers are willing to pay for reliable, safe and efficient products. Know your worth.
By Alex Lazarow
Business News
Uber Experiment Lets California Drivers Set Their Own Fares
The bidding system allows them to increase fares up to five times the price set by Uber
Building a Business
Why Today’s Price Wars Are Ecommerce’s Biggest Mistake
For most retailers, it makes sense to steer clear of any price wars, which they may not win anyway.
Marketing
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
By Mark Stiving
Business Operations & Logistics
8 Highly Successful Entrepreneurs Share Their Best Advice for Getting Customers to Buy Your Product–No Matter What It Costs
Bulletproof founder Dave Asprey and others on how to convince customers your price is worth it.
Building a Business
The Price Is Right: How to Price Your Product for Long-Term Success
Here are five things to consider when you set the price for your product.
Marketing
4 Psychological Techniques That Can Improve Your Product Pricing
The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.
Building a Business
It’s Almost Never Price When the Prospect Doesn’t Buy
When they say it costs too much they are politely saying you haven't convinced them it's worth the money.
Marketing
6 Strategies for Avoiding the ‘Race to the Bottom’ Price War You Don’t Want to Win
Unless you are already Walmart, don't get sucked into competing on price.
By Stan Peake
Building a Business
4 Things Every Entrepreneur Needs to Do the First Week of the New Year
Don't just get busy, get busy doing what is basic to growth the next 12 months.
Building a Business
Frontier Airlines Is Learning the Hard Way That Value Is King
Frontier's debacle in Denver shows that offering the cheapest price is a losing strategy if customers are unhappy with what they bought.
Business Accounting
A Stupid 3-Word Phrase That Instantly Ruins Your Credibility
If somebody tells you price isn't important they are delusional.
By Gene Marks
Business News
After Complaints, Apple Drops Price of USB-C Dongles
The company's USB-C adapters and some of its USB-C cables are now $6 to $20 cheaper.
Building a Business
The Secret to Pricing Your Products or Services
In this video, Marcus Lemonis, host of CNBC's The Profit, explains the difference between 'Cost Plus' and 'Market Minus' strategies.
Thought Leaders
3 Reasons Why You Can’t Afford to Feel Bad Charging What You’re Worth
You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Thought Leaders
5 Strategies of ‘Psychological Pricing’
Forget that '$100' pricetag. Try '$99.99' instead.
By Pius Boachie
Building a Business
Why Slashing Prices Also Cuts Up Your Brand
Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.