Setting prices
Pricing
The Price Is Right: How to Price Your Product for Long-Term Success
Here are five things to consider when you set the price for your product.
More From This Topic
Value
Frontier Airlines Is Learning the Hard Way That Value Is King
Frontier's debacle in Denver shows that offering the cheapest price is a losing strategy if customers are unhappy with what they bought.
First Impressions
A Stupid 3-Word Phrase That Instantly Ruins Your Credibility
If somebody tells you price isn't important they are delusional.
Apple
After Complaints, Apple Drops Price of USB-C Dongles
The company's USB-C adapters and some of its USB-C cables are now $6 to $20 cheaper.
Brand Reputation
3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Setting prices
Why Slashing Prices Also Cuts Up Your Brand
Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Setting prices
How to Calculate 'Breakeven'
Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.
Setting prices
Understanding the Difference between Gross Margin and Markup
Does your head explode trying to figure out your smartest price? Help is on the way.
Setting prices
Cutting Your Price Has No End But Adding Value Has No Limits
You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Kickstarter
Coolest Cooler Asks Backers for More Money
After pricing the product too low, backers are being asked to pay another $97 for expedited shipping.
Pricing
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
