More Posts on Setting prices
'Camel Startups' Put a High Value on the Quality of Their Products
Customers are willing to pay for reliable, safe and efficient products. Know your worth.
Uber Experiment Lets California Drivers Set Their Own Fares
The bidding system allows them to increase fares up to five times the price set by Uber
Why Today's Price Wars Are Ecommerce's Biggest Mistake
For most retailers, it makes sense to steer clear of any price wars, which they may not win anyway.
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
8 Highly Successful Entrepreneurs Share Their Best Advice for Getting Customers to Buy Your Product--No Matter What It Costs
Bulletproof founder Dave Asprey and others on how to convince customers your price is worth it.
4 Psychological Techniques That Can Improve Your Product Pricing
The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.
It's Almost Never Price When the Prospect Doesn't Buy
When they say it costs too much they are politely saying you haven't convinced them it's worth the money.
6 Strategies for Avoiding the 'Race to the Bottom' Price War You Don't Want to Win
Unless you are already Walmart, don't get sucked into competing on price.
4 Things Every Entrepreneur Needs to Do the First Week of the New Year
Don't just get busy, get busy doing what is basic to growth the next 12 months.
Frontier Airlines Is Learning the Hard Way That Value Is King
Frontier's debacle in Denver shows that offering the cheapest price is a losing strategy if customers are unhappy with what they bought.