My biggest mistake as a founder was charging too little for my product. Here are the three things that will allow you to charge good money for your software.
Inflation is back with a vengeance. Use these three strategies to protect yourself and stay afloat in inflationary times.
Wawa's coffee is good, but it's not the real reason why the beloved convenience chain sells so much coffee. The secret? A great business model.
Inefficient allocation of marketing funds can result in inaccurate targeting, revenue loss, reduced productivity and even business closure, but there are proven ways of sidestepping these pitfalls, even in the midst of budget cuts.
According to data from the Bureau of Labor Statistics, the Consumer Price Index increased 6.8 percent in the 12 months through November, the fastest climb in 39 years.
Modern economics is a theory of the economy that leaves no place for the entrepreneur. So where should entrepreneurs turn to improve their understanding? The Austrian school of economics might be the answer.
The local pizza place isn't do custom pricing, so why are you?
One of the most obvious yet trickiest strategies to raise revenue is to raise prices. That way, you earn more from your current customers without spending more to find new ones.
There have been longstanding debates in the country about the efficacy of MRP
Customers are willing to pay for reliable, safe and efficient products. Know your worth.
The bidding system allows them to increase fares up to five times the price set by Uber
For most retailers, it makes sense to steer clear of any price wars, which they may not win anyway.
Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
You could have the best offering in the world, but without charging the right amount you will either lose money or lose customers.