Setting prices
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Why Today's Price Wars Are Ecommerce's Biggest Mistake
For most retailers, it makes sense to steer clear of any price wars, which they may not win anyway.
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
8 Highly Successful Entrepreneurs Share Their Best Advice for Getting Customers to Buy Your Product--No Matter What It Costs
Bulletproof founder Dave Asprey and others on how to convince customers your price is worth it.
The Price Is Right: How to Price Your Product for Long-Term Success
Here are five things to consider when you set the price for your product.
4 Psychological Techniques That Can Improve Your Product Pricing
The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.
It's Almost Never Price When the Prospect Doesn't Buy
When they say it costs too much they are politely saying you haven't convinced them it's worth the money.
6 Strategies for Avoiding the 'Race to the Bottom' Price War You Don't Want to Win
Unless you are already Walmart, don't get sucked into competing on price.
4 Things Every Entrepreneur Needs to Do the First Week of the New Year
Don't just get busy, get busy doing what is basic to growth the next 12 months.
Frontier Airlines Is Learning the Hard Way That Value Is King
Frontier's debacle in Denver shows that offering the cheapest price is a losing strategy if customers are unhappy with what they bought.
A Stupid 3-Word Phrase That Instantly Ruins Your Credibility
If somebody tells you price isn't important they are delusional.
After Complaints, Apple Drops Price of USB-C Dongles
The company's USB-C adapters and some of its USB-C cables are now $6 to $20 cheaper.
3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
