Setting prices
Take It From The Pros
3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Business Planning
4 Things Every Entrepreneur Needs to Do the First Week of the New Year
Don't just get busy, get busy doing what is basic to growth the next 12 months.
More From This Topic
Take It From The Pros
3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Take It From The Pros
Why Slashing Prices Also Cuts Up Your Brand
Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Setting prices
How to Calculate 'Breakeven'
Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.
Setting prices
Understanding the Difference between Gross Margin and Markup
Does your head explode trying to figure out your smartest price? Help is on the way.
Setting prices
Cutting Your Price Has No End But Adding Value Has No Limits
You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Kickstarter
Coolest Cooler Asks Backers for More Money
After pricing the product too low, backers are being asked to pay another $97 for expedited shipping.
Pricing
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.
Loyalty Programs
Marriott Offers Lowest Rates to Loyalty Program Members
The hotel chain is taking on online travel agents like Expedia and Priceline.
Take It From The Pros
3 Ways Offering Something for Free Can Actually Make You Lots of Money
Here's why those operating in software or on the Internet should zero in on "thinking zero" to get a leg up on competitors.
