Setting prices

Setting prices

Understanding the Difference between Gross Margin and Markup

Does your head explode trying to figure out your smartest price? Help is on the way.
Setting prices

Cutting Your Price Has No End But Adding Value Has No Limits

You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
Kickstarter

Coolest Cooler Asks Backers for More Money

After pricing the product too low, backers are being asked to pay another $97 for expedited shipping.
Loyalty Programs

Marriott Offers Lowest Rates to Loyalty Program Members

The hotel chain is taking on online travel agents like Expedia and Priceline.
Pricing

3 Ways Offering Something for Free Can Actually Make You Lots of Money

Here's why those operating in software or on the Internet should zero in on "thinking zero" to get a leg up on competitors.
Growth Strategies

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Gender Differences

Study: Women Pay Thousands More Than Men for Products

New York City's Department of Consumer Affairs looked at almost 800 products from more than 90 brands.
Setting prices

5 Tips for Setting Your Optimum Price

The customer perception of the value of your offering may surprise you, but it's what counts the most.
IPO

Square to Price Shares for IPO Today

The company run by founder Jack Dorsey will debut Thursday on the New York Stock Exchange.
Setting prices

When You're Comfortable With Your Prices It's Time to Start Charging More

Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
Chipotle

Chipotle Raises Prices in San Francisco After Minimum Wage Hike

As San Francisco becomes an even pricier place to do business, it's becoming more expensive to buy burritos.
Starting a Business

How to Set Prices for Your Child-Care Service

Learn to determine pricing that will make you a profit but won't scare away parents.
Setting prices

Mastering the Art of Pricing: What the Textbooks Don't Teach You

Lesson one: Forget about surveying your customers to price products for which they have no concept of price.
Starting a Business

Make Sure the Pricing Is Right With These Tips

Here's what you need to know when setting prices for your goods.
Starting Up

Will Work for Praise! How Waiving Your Fee Will Grow Your Business.

The willingness to be paid in testimonials and referrals is good strategy when casting about for your first customers.