Social Media Challenge

Your future is bleak if you can't share your wisdom in a tweet.

The golden rule, 'treat others as one would like others to treat oneself' should always apply in the world of social media.

Sitting at a computer screen, people often get 'keyboard courage,' freely criticizing others without considering ramifications. When this happens to you, here is how to handle it.

Strategically responding to threats can save your company and elevate your reputation.

Social media plays a huge role when developing any sort of brand. If you aren't careful, you could make mistakes that could quickly turn people off.

Coca-Cola's solution for society's intensifying gadget addiction involves a cone collar that prevents you from fixating on your phone -- but not from drinking Coke.

One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.

We blended a team of digital marketing experts with an old-school rib joint to see if social media can really work.

We’ve settled into a social media rhythm for Big Papa’s BBQ in Denver for our Social Media Challenge — the live test case we’re using to illustrate the power of social media to drive conversation, influence and sales. As we increase the online activity, we also want to use their restaurants and employees to help […]

In our last post, we taught you how to listen online to what’s being said about your company, your products, your competitors and your industry. It’s the first step in launching your own social media campaign. The intent of that exercise was to help you identify holes in the landscape that your brand can fill […]

And so it begins. . . with a pop-up. It was a chilly 38 degrees standing on the corner of Broadway and 9th in downtown Denver. A group of us huddled. Some of us had notebooks, some had cameras, some simply brought a bodacious appetite. Together we waited for the main event. And then it […]

So what is this social media thing? In normal conversations and relationships, people give tidbits of information to each other to strengthen the bond between them. In the context of social media, the same concept abounds — online. Companies adept at social-media marketing make their brands a relevant and valuable part of these trusted conversations. […]

You may want to roll your eyes when someone asks, “What’s your social media strategy?” It’s become the business equivalent to “Hey, what’s your sign?” Social media certainly may be meaningful for your business, but can it change the way a company performs? Entrepreneur decided to put this question to the test. We asked the […]