Sony
News and Articles About Sony
Marketing
![Stephen J. Bronner]()
Marketing and Branding Wins and Losses From E3 2017
Makers of video games pulled a variety of stunts at this year's show.
Sony
Sony's PlayStation 4 Sales Top 50 Million Units Worldwide
The PlayStation 4, which went on sale in late 2013, has been Sony's fastest-selling game console.
Sony
Sony Unveils New Versions of PlayStation 4
Netflix is set to launch a new app when the console launches with 600 hours of 4K content, including its hit crime series Narcos, and Google's YouTube unit is also planning an app for PS 4 Pro.
Technology
![Lydia Belanger]()
When and Where to Livestream Today's Big Apple Launch Event
Here's how to get the real-time scoop on Apple's product announcements, including the rumored iPhone 7.
Sony
Sony Invests In U.S. Startup in Bid to Build Up AI as a Key Business Pillar
The move comes a time when major technology companies such as Facebook, Apple and Google are spending aggressively on AI ventures.
Virtual Reality
Sony PlayStation VR to Launch Globally in October, Priced at $399
'We firmly believe getting the price right is crucial to driving consumer adoption of any new technology,' head of gaming division says.
Technology
![Nina Zipkin]()
Sony Wants Your Advice About its New Prototypes
It's the premise behind a new R&D initiative called Future Lab Program
Movies
![Carly Okyle]()
Emojis Are Coming to a Theater Near You
This will either be a huge thumbs up or a major frowny face.
Video Games
Xbox, PlayStation Present New Games Ahead of E3 Conference
The video-game titans vied for attention ahead of the industry's annual conference, offering sneak peeks at their latest games.
Cybersecurity
![Peter Daisyme]()
4 Essentials to Secure Your Business Even From State-Sponsored Online Threats
Malicious foreign governments are a potent threat but every business can afford to harden their systems against cyber attack.
Product Placement
![Carly Okyle]()
Want James Bond to Use Your Product? Hand Over $5 Million and Be 'the Best.'
Hacked emails show that product placement in a Bond film isn't easy.
Security
![Robert Hackett]()
How Much Do Data Breaches Cost Big Companies? Shockingly Little.
From Sony to Target, big companies that were hacked felt barely a dent to their bottom line, an analysis reveals.
Streaming TV
![Kim Lachance Shandrow]()
Sony to Launch Streaming TV Service in Two Weeks
The entertainment juggernaut will reportedly roll out its inaugural cord-cutter offering in Chicago, New York and Philadelphia.
