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Tell Your Startup's Story and Captivate Your Audience. Here's How.
All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
The 5 Fundamentals for Growing Your Startup
There are some things you have to do well no matter what business you are trying to build.
5 Must-Answer Questions to Succeed Targeting Your Customer Base
To be an effective marketer, you must know as much about your customer base as possible.
Do You Still Need a Business Card?
Canadian entrepreneurs need them, for sure. But what about everyone else? The answer is . . . probably not.
Greentown Labs Gives Green Energy Startups the Green Light
This incubator helps green energy companies avoid going into the red.
Meet the Cybersecurity Startup That's Caught the Eye of Google's Eric Schmidt
Want to stop cyber attacks? Think like a hacker.
Meet Color Genomics, the Startup That Wants to Make Genetic Testing Less Expensive
The Silicon Valley startup just raised $15 million in funding from PayPal co-founder Max Levchin, Yahoo's Jerry Yang and other high-profile investors.
The Critical Process of Identifying the Right Co-Founder
There's no easy formula for success and sometimes only time will tell if a business leader has made a good choice.
Choose the Right Incubator for Your Startup
Our expert explains what factors should go into your decision.
You're No Little Fish: Stand Out by Dominating Content Marketing
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
10 Movies Every Entrepreneur Needs to Watch
Whether it's a heartwarming adventure, irreverent comedy or thought-provoking documentary, these films can inspire and motivate a weary business owner.
Don't Make These 10 Startup Mistakes
Due to entrepreneurs' lack of experience, many startups end up in failure. Here's how to avoid disaster.