Startup
News and Articles About Startup
Ready To Launch ![Mike Kappel]()
5 Must-Answer Questions to Succeed Targeting Your Customer Base
To be an effective marketer, you must know as much about your customer base as possible.
Networking ![Kelly Lovell]()
Do You Still Need a Business Card?
Canadian entrepreneurs need them, for sure. But what about everyone else? The answer is . . . probably not.
Ready To Launch ![Toby Nwazor]()
8 Smart Things to Do When You Find Your Capital Isn't Enough
Ever hear how the founders of Airbnb sold 'Obama O's' and 'Cap'n McCain's' fictitious cereals to help fund their startup?
Incubators ![Michelle Goodman]()
Greentown Labs Gives Green Energy Startups the Green Light
This incubator helps green energy companies avoid going into the red.
Cybersecurity ![Carly Okyle]()
Meet the Cybersecurity Startup That's Caught the Eye of Google's Eric Schmidt
Want to stop cyber attacks? Think like a hacker.
Genetic Testing ![Leena Rao]()
Meet Color Genomics, the Startup That Wants to Make Genetic Testing Less Expensive
The Silicon Valley startup just raised $15 million in funding from PayPal co-founder Max Levchin, Yahoo's Jerry Yang and other high-profile investors.
Startup ![Linda Lacina]()
Why Core Values Drive Business
Our experts explain how their company's values connect them to customers and their communities.
Ready To Launch ![Ximena N. Larkin]()
The Critical Process of Identifying the Right Co-Founder
There's no easy formula for success and sometimes only time will tell if a business leader has made a good choice.
Choose the Right Incubator for Your Startup
Our expert explains what factors should go into your decision.
Customer Experience ![Tanya Benedicto Klich]()
How Budget-Conscious Startups Can Put Customers on a Pedestal
The co-founder of a men's fashion site says it's possible for startups to deliver world-class service on a stringent budget.
Customer Experience ![Eric Siu]()
You're No Little Fish: Stand Out by Dominating Content Marketing
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Inspiration ![John Rampton]()
10 Movies Every Entrepreneur Needs to Watch
Whether it's a heartwarming adventure, irreverent comedy or thought-provoking documentary, these films can inspire and motivate a weary business owner.
Make More Happen ![John Rampton]()
7 Life Lessons From My Entrepreneurship Journey
Starting a business is tough and challenging on all fronts. Here's some wisdom that may ease your load as you navigate new terrain.
Ready To Launch ![John Rampton]()
Don't Make These 10 Startup Mistakes
Due to entrepreneurs' lack of experience, many startups end up in failure. Here's how to avoid disaster.