Startup

Tell Your Startup's Story and Captivate Your Audience. Here's How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?

Anna Johansson

The 5 Fundamentals for Growing Your Startup

There are some things you have to do well no matter what business you are trying to build.

Kelly Bolton

5 Must-Answer Questions to Succeed Targeting Your Customer Base

To be an effective marketer, you must know as much about your customer base as possible.

Mike Kappel

Do You Still Need a Business Card?

Canadian entrepreneurs need them, for sure. But what about everyone else? The answer is . . . probably not.

Kelly Lovell

Greentown Labs Gives Green Energy Startups the Green Light

This incubator helps green energy companies avoid going into the red.

Meet Color Genomics, the Startup That Wants to Make Genetic Testing Less Expensive

The Silicon Valley startup just raised $15 million in funding from PayPal co-founder Max Levchin, Yahoo's Jerry Yang and other high-profile investors.

Leena Rao

The Critical Process of Identifying the Right Co-Founder

There's no easy formula for success and sometimes only time will tell if a business leader has made a good choice.

Choose the Right Incubator for Your Startup

Our expert explains what factors should go into your decision.

Jason Johnson

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.

Eric Siu

10 Movies Every Entrepreneur Needs to Watch

Whether it's a heartwarming adventure, irreverent comedy or thought-provoking documentary, these films can inspire and motivate a weary business owner.

John Rampton

Don't Make These 10 Startup Mistakes

Due to entrepreneurs' lack of experience, many startups end up in failure. Here's how to avoid disaster.

John Rampton