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News and Articles About Startup

5 Must-Answer Questions to Succeed Targeting Your Customer Base
Ready To Launch

5 Must-Answer Questions to Succeed Targeting Your Customer Base

To be an effective marketer, you must know as much about your customer base as possible.
Mike Kappel
Do You Still Need a Business Card?
Radicals & Visionaries

Do You Still Need a Business Card?

Canadian entrepreneurs need them, for sure. But what about everyone else? The answer is . . . probably not.
Kelly Lovell
8 Smart Things to Do When You Find Your Capital Isn't Enough
Ready To Launch

8 Smart Things to Do When You Find Your Capital Isn't Enough

Ever hear how the founders of Airbnb sold 'Obama O's' and 'Cap'n McCain's' fictitious cereals to help fund their startup?
Toby Nwazor
Greentown Labs Gives Green Energy Startups the Green Light
Incubators

Greentown Labs Gives Green Energy Startups the Green Light

This incubator helps green energy companies avoid going into the red.
Michelle Goodman
Meet the Cybersecurity Startup That's Caught the Eye of Google's Eric Schmidt
Cybersecurity

Meet the Cybersecurity Startup That's Caught the Eye of Google's Eric Schmidt

Want to stop cyber attacks? Think like a hacker.
Carly Okyle
Meet Color Genomics, the Startup That Wants to Make Genetic Testing Less Expensive
Genetic Testing

Meet Color Genomics, the Startup That Wants to Make Genetic Testing Less Expensive

The Silicon Valley startup just raised $15 million in funding from PayPal co-founder Max Levchin, Yahoo's Jerry Yang and other high-profile investors.
Leena Rao
Why Core Values Drive Business
Radicals & Visionaries

Why Core Values Drive Business

Our experts explain how their company's values connect them to customers and their communities.
Linda Lacina
The Critical Process of Identifying the Right Co-Founder
Ready To Launch

The Critical Process of Identifying the Right Co-Founder

There's no easy formula for success and sometimes only time will tell if a business leader has made a good choice.
Ximena N. Larkin

Choose the Right Incubator for Your Startup

Our expert explains what factors should go into your decision.
Jason Johnson
Customer Experience

How Budget-Conscious Startups Can Put Customers on a Pedestal

The co-founder of a men's fashion site says it's possible for startups to deliver world-class service on a stringent budget.
Tanya Benedicto Klich
You're No Little Fish: Stand Out by Dominating Content Marketing
Customer Experience

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Eric Siu
10 Movies Every Entrepreneur Needs to Watch
Radicals & Visionaries

10 Movies Every Entrepreneur Needs to Watch

Whether it's a heartwarming adventure, irreverent comedy or thought-provoking documentary, these films can inspire and motivate a weary business owner.
John Rampton
7 Life Lessons From My Entrepreneurship Journey
Entrepreneurs

7 Life Lessons From My Entrepreneurship Journey

Starting a business is tough and challenging on all fronts. Here's some wisdom that may ease your load as you navigate new terrain.
John Rampton
Don't Make These 10 Startup Mistakes
Ready To Launch

Don't Make These 10 Startup Mistakes

Due to entrepreneurs' lack of experience, many startups end up in failure. Here's how to avoid disaster.
John Rampton