targeted marketing
Know Your Customers Better: How GenAI Can Drive Europe's SaaS Marketing
Do you ever feel that your SaaS product speaks a different language than your customers? Here are two strategies that can improve your chances of increasing conversions.
Your Face is the Future of Targeted Marketing. Here's Why Businesses Should Use Facial Recognition
Facial recognition technology compliant with global data privacy laws can open new doors for targeted marketing campaigns.
Why Niche Targeted Landing Pages Are So Valuable
What makes these specific, targeted landing pages so effective? And what are the best ways to use them in your business?
The Premium Inventory Opportunity Amid the Retail Media Surge
Retail media is the future -- this new approach will improve profitability by reducing costs.
Create Brand Loyalty by Humanizing the Digital Experience
Here are three tips to retain your customers.
5 Digital Content Types Prospective Buyers Love to Engage With Online
Is your brand in need of more online traction? You're in luck.
Does Content Actually Bring in Customers?
Trust, relevance and interest are what attract readers to content, which then, quite naturally, introduces them to the products content providers sell.
Top Marketing Trends for Small Businesses
These 5 trends can help keep your marketing relevant
9 Ways to Meet and Understand Your Audience
Have you had a close encounter with the people buying your product?
Everything Business Owners Need to Know About Beacons
Find out what beacons are, how they work, what they cost and more.
How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement
TheAudience is connecting brands and customers across social media platforms via influencers.
The One-Question Shortcut to Identifying Your Niche Market
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators
It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.