targeted marketing

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?

Carolina Rogoll

· 5 min read

Everything Business Owners Need to Know About Beacons

Find out what beacons are, how they work, what they cost and more.

Mikal E. Belicove

· 3 min read

How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement

TheAudience is connecting brands and customers across social media platforms via influencers.

Jason Ankeny

· 15+ min read

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.

Dixie Gillaspie

· 5 min read

For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators

It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.

Kevin Lindsay

· 4 min read