TV Advertising

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.

More than a popular AMC program, the real "Walking Dead" may just be the service providers that lock people into bundled services.

Television ads could soon work a lot like digital ads.

Though often lampooned, these long-form commercials are the original viral-marketing success story.

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.

Small businesses should follow the proven techniques of the big brands.

The beer company has been on a roll. Here's how you can apply its success to your marketing.

A service announced at CES this year allows you to buy items from advertisements using your television remote.

The internet media company is investing in journalists even as its core ad revenues continue to erode.

In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content.

Mobile is changing the entire TV experience and businesses should be poised to take advantage.

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.

The prospect of huge sales figures on HSN might be alluring, but getting there takes hard work.

Companies that can help you get your product onto direct-response TV stations and into retail stores