TV Advertising

TV or Digital Ads? The Case for Investing in Both

It's not smart to sink all your money into one channel, hoping it will be your company's savior.

Erik Huberman

· 6 min read

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.

Steve Tobak

· 5 min read

How Much Money Does It Take to Win an Election? (Infographic)

When it comes to getting elected, currency counts as much as policy.

Carly Okyle

· 1 min read

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.

Erik Huberman

· 5 min read

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.

Adam Callinan

· 4 min read

Time to Pull the Plug? 8 Real Threats to Traditional TV.

More than a popular AMC program, the real "Walking Dead" may just be the service providers that lock people into bundled services.

Alex Iskold

· 7 min read

Google Is About to Change the TV Business Forever

Television ads could soon work a lot like digital ads.

Ben Geier

· 2 min read

4 Tips for Making Millions Quickly Marketing Through Infomercials

Though often lampooned, these long-form commercials are the original viral-marketing success story.

Kedma Ough

· 4 min read

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.

Rohan Ayyar

· 4 min read

Advertising Will Soon Reach a Digital Tipping Point

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.

Steve Gahler

· 3 min read

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.

Jim Joseph

· 3 min read

What You Could Learn From Budweiser's Heart-Melting Ad

The beer company has been on a roll. Here's how you can apply its success to your marketing.

Marc Wayshak

· 4 min read