TV Advertising

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?

Eric Samson

The 6 Rules of TV Advertising for Small Businesses

When it comes to your ad buys, are you following these rules?

Mark Lieberman

TV or Digital Ads? The Case for Investing in Both

It's not smart to sink all your money into one channel, hoping it will be your company's savior.

Erik Huberman

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.

Steve Tobak

Marketing Mantra : New-Age Startups Have Upped their Branding Game!

It's going to get challenging to build innovative marketing strategies around leaner budgets.

Sneha Banerjee

How Much Money Does It Take to Win an Election? (Infographic)

When it comes to getting elected, currency counts as much as policy.

Carly Okyle

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.

Erik Huberman

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.

Adam Callinan

Time to Pull the Plug? 8 Real Threats to Traditional TV.

More than a popular AMC program, the real "Walking Dead" may just be the service providers that lock people into bundled services.

Alex Iskold

Google Is About to Change the TV Business Forever

Television ads could soon work a lot like digital ads.

Ben Geier

4 Tips for Making Millions Quickly Marketing Through Infomercials

Though often lampooned, these long-form commercials are the original viral-marketing success story.

Kedma Ough

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.

Rohan Ayyar