My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

TV Advertising

Here's the Medical Cannabis Super Bowl Ad CBS Refused to Run

Both CBS and the NFL lag far behind the American public on the subject of medical marijuana.

Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best

For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?

The 6 Rules of TV Advertising for Small Businesses

When it comes to your ad buys, are you following these rules?

TV or Digital Ads? The Case for Investing in Both

It's not smart to sink all your money into one channel, hoping it will be your company's savior.

More From This Topic

Brands

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.
Elections

How Much Money Does It Take to Win an Election? (Infographic)

When it comes to getting elected, currency counts as much as policy.
Commercials

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Marketing

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
Television

Time to Pull the Plug? 8 Real Threats to Traditional TV.

More than a popular AMC program, the real "Walking Dead" may just be the service providers that lock people into bundled services.
TV Advertising

Google Is About to Change the TV Business Forever

Television ads could soon work a lot like digital ads.
Small Business Heroes

4 Tips for Making Millions Quickly Marketing Through Infomercials

Though often lampooned, these long-form commercials are the original viral-marketing success story.
Advertising Strategies

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Marketing

Advertising Will Soon Reach a Digital Tipping Point

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
Marketing

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.