TV Advertising

News and Articles About TV Advertising

4 Must-Haves for Brands Considering TV Commercials
Marketing Bootcamp

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Erik Huberman
Don't Waste Money on These 4 Types of Marketing
Marketing Bootcamp

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
Adam Callinan
Time to Pull the Plug? 8 Real Threats to Traditional TV.
Television

Time to Pull the Plug? 8 Real Threats to Traditional TV.

More than a popular AMC program, the real "Walking Dead" may just be the service providers that lock people into bundled services.
Alex Iskold
Google Is About to Change the TV Business Forever
TV Advertising

Google Is About to Change the TV Business Forever

Television ads could soon work a lot like digital ads.
4 Tips for Making Millions Quickly Marketing Through Infomercials
Marketing Bootcamp

4 Tips for Making Millions Quickly Marketing Through Infomercials

Though often lampooned, these long-form commercials are the original viral-marketing success story.
Kedma Ough
Old School Marketing Platforms That Still Resonate in Our Digital World
Marketing Bootcamp

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Rohan Ayyar
Advertising Will Soon Reach a Digital Tipping Point
Marketing Bootcamp

Advertising Will Soon Reach a Digital Tipping Point

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
Steve Gahler
Marketing Was the Real Winner at the Super Bowl
Marketing Bootcamp

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
Jim Joseph
What You Could Learn From Budweiser's Heart-Melting Ad
Marketing Bootcamp

What You Could Learn From Budweiser's Heart-Melting Ad

The beer company has been on a roll. Here's how you can apply its success to your marketing.
Marc Wayshak
This New Technology Will Let You Make Purchases Directly From Your TV
Technology

This New Technology Will Let You Make Purchases Directly From Your TV

A service announced at CES this year allows you to buy items from advertisements using your television remote.
Emily Price
Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?
Marketing Bootcamp

Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?

The internet media company is investing in journalists even as its core ad revenues continue to erode.
Brian Patrick Eha
Want to Make Viral Videos? Look to Twitter TV Ratings.
Technology

Want to Make Viral Videos? Look to Twitter TV Ratings.

Twitter TV Ratings offer all-new analytics surrounding exactly how much we love 'Breaking Bad' and other shows.
Adam Toren
Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr
Marketing Bootcamp

Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr

In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content.
Catherine Clifford
Why the 'Second Screen' Industry Is Set to Explode
Marketing Bootcamp

Why the 'Second Screen' Industry Is Set to Explode

Mobile is changing the entire TV experience and businesses should be poised to take advantage.
Ameen Khwaja