How Much Money Does It Take to Win an Election? (Infographic) When it comes to getting elected, currency counts as much as policy.

By Carly Okyle

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Joseph Sohm | Shutterstock.com

Politicians will do whatever they can to earn your vote. They'll kiss babies, take meetings, debate and hit the late night talk shows. They'll also spend a lot of money, as the infographic created by NowSourcing for online advertising company El Toro shows.

The amount of money presidential candidates spend while running for president has risen from $528 million in 1980 to $1.7 billion in 2012. Unsurprisingly, more of that money goes to television and digital ads over ads in newspapers or on the radio.

Related: How This App Is Making Civic Involvement Profitable

While candidates spent just over $22 million on digital ads in 2000, in the last election cycle, that number grew to more than $150 million. The projections for digital promotions this year are exponentially higher, at $1 billion.

Check out the infographic below to see in which state the most money is spent on political ads and how those sums break down between local and national elections.

Click to Enlarge+
cost of presidency (Infographic)
Carly Okyle

Assistant Editor, Contributed Content

Carly Okyle is an assistant editor for contributed content at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Science & Technology

These Are the Top 6 AI Threats to Your Business Right Now

The modern workforce is forever changed by artificial intelligence. If you fail to understand that we will all need to learn AI to some degree, you haven't been paying attention.

Business News

Here Are 3 Strategies Startup Founders Can Use to Approach High-Impact Disputes

The $7 billion "buy now, pay later" startup Klarna recently faced a public board spat. Here are three strategies to approach conflict within a business.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

I Tested the 'Invest As You Shop' App to See If It Really Makes Investing Less Intimidating

Grifin is an app that tailors a user's investments to their spending habits. Now, the app is getting even more personal.

Diversity

As a Black Woman CEO, I Built a Remote Company Not Just to Save Money — But to Mirror My Commitment to Diversity. Here's How.

To fuel innovation and global success, you absolutely need diverse perspectives — and having team members all across the world with varying thought processes, life experiences and viewpoints is the key.

Business News

'This Can't Be True': Google Responds to Viral Hoax Claiming the Company Is Shutting Down Gmail

The fake news release started making its way around X on Thursday.