TV Advertising - Page: 2

This New Technology Will Let You Make Purchases Directly From Your TV

A service announced at CES this year allows you to buy items from advertisements using your television remote.

Emily Price

Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?

The internet media company is investing in journalists even as its core ad revenues continue to erode.

Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr

In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content.

Why the 'Second Screen' Industry Is Set to Explode

Mobile is changing the entire TV experience and businesses should be poised to take advantage.

Ameen Khwaja

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.

Carol Tice

How to Pitch Direct Response TV Buyers

The prospect of huge sales figures on HSN might be alluring, but getting there takes hard work.

Barry Farber

Beam Me Up

Companies that can help you get your product onto direct-response TV stations and into retail stores

Don Debelak