Co-Founder and CTO of Nanigans
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Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best
For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tells them a whole lot more.
Make Your Ads Works of Art, but Your Marketing Plan Needs to Be All Science
Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process.
You Can Spend Less on Retargeting to Get More from Your Ad Budget This Holiday Season
Are you tempted to go all in on your ad spend this year? Read this first.