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Mark Lieberman

Mark Lieberman

Guest Writer / President and CEO, Viamedia

Mark Lieberman is CEO of Viamedia, one of the country’s largest independent TV advertising management solutions company. Previously, Lieberman was co-founder of TRA, a media-research and analytics company that was sold to TiVo, and of DIVA, the first commercial video on demand company.

Advertising

The 6 Rules of TV Advertising for Small Businesses

When it comes to your ad buys, are you following these rules?