About Mark Lieberman
Mark Lieberman is CEO of Viamedia, one of the country’s largest independent TV advertising management solutions company. Previously, Lieberman was co-founder of TRA, a media-research and analytics company that was sold to TiVo, and of DIVA, the first commercial video on demand company.
More From Mark Lieberman
Advertising
The 6 Rules of TV Advertising for Small Businesses
When it comes to your ad buys, are you following these rules?