User Experience

User Experience

User Experience Is the Most Important Metric You Aren't Measuring

Though critical, user experience is often overlooked in website and app design.
Web Design

Use These Web Design Tricks to Grow Your Business Exponentially

An improved user experience will make your site more trustworthy.
Customer Feedback

What Tech Companies Such as Snapchat and Their Users Should Remember When Updates Cause Outcry

It seems that every time a major tech platform introduces a new feature or redesign, people get mad.
Snapchat

Snapchat: 'We Completely Understand' the Redesign Hate

Snap is planning to add tabs in Friends and Discover that it says will 'make it easier to find the Stories that you want, when you want them.'
User Experience

Every Bootstrapping Entrepreneur Can Afford These 3 Basics of a Successful Website

Build a strong foundation, set a clear path and don't allow clutter.
Facebook

Facebook Tests 'Downvote' Option for Flagging Abusive Comments

The function shouldn't be confused with Reddit's downvoting option. It's designed to let users report inappropriate comments as opposed to demoting internet posts.
Mobile Apps

3 Steps to Build the Next Great App

Even online, you get one chance to make a good first impression. Your mobile storefront has to meet user expectations the first time.
Content Marketing

American Express Has a Lot to Teach You About Content Marketing

Prioritize quality over quantity, stay alert and listen to customers.
Innovation Now

If You're Asking Customers How You Can Help, It's Too Late

Artificial intelligence can help your company give people what they need (before they know they want it).
Website Optimization

Effective Branding Is a Smart Strategy to Improve Your Website's Search Metrics

Making your website appealing to your audience is pretty much the same as making it more appealing to Google.
SEO

Taking 'Focus on Users' Advice Can Kill Your SEO Traffic

Why it's critical to keep your technical SEO in check when making user experience improvements.
Mobile

Hulu's Updated Mobile App Sucks, and It's a Good Reminder for Us All

The streaming service decided to prioritize flashiness above usability.
Masters of Scale

LinkedIn's Reid Hoffman: To Scale, Do Things That Don't Scale

To kick-off the new podcast, 'Masters of Scale,' Reid Hoffman chats with the co-founder of Airbnb, Brian Chesky, on creating the perfect experience for a handful of customers.
User Experience

10 Steps to Creating an Engaging Digital Experience

Build a better website with these 10 tips.