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Bulk shopping platform Boxed is reducing prices on women's products that are more expensive than the same items made for men.
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Savvy marketers know that supporting and collaborating with women gives them a competitive advantage.
Marketing Strategies

Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?

As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Women Customers

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Social Media

Smartphone and Social Media Usage: Men vs. Women (Infographic)

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Pinterest

Pinterest Ads Are Coming and They're Going to Be Expensive

The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
Trep Talk

How a 'Yes' Mentality Helped Turn 'Yes to' Into a Major Beauty Brand

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Entrepreneurs

The 7 Most Powerful Women to Watch in 2014

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Technology

Weird But True: Microsoft Is Developing a Stress-Monitoring Bra

The tech giant tried to do something similar for men but it just didn't work out.
Marketing

Women Are More Social -- When It Comes to Social Media, That Is

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