News and Articles About Women Customers
Savvy marketers know that supporting and collaborating with women gives them a competitive advantage.
As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
Joy Chen, CEO of the company behind the Yes to Carrots and Yes to Tomatoes beauty lines, shares her experience turning the once unprofitable company into a fast-growing brand.
These seven innovators are having a major influence on technology, healthcare and the government. We've got our eye on these powerful women. You should, too.
The tech giant tried to do something similar for men but it just didn't work out.
A new report shows women are the major players in social media. Time to tweak your marketing?
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© 2016 Entrepreneur Media, Inc.