Women Customers

How Reviews Influence Women's Shopping Decisions (Infographic)

It could be time to clean up your online reputation.

Rose Leadem

· 1 min read

How Uber Drivers Might Be Ripping You Off

Have you ever wondered why your ride cost more than you thought it should?

Lydia Belanger

· 2 min read

This Company Is Offering Discounts to Fight Sexist Product Pricing

Bulk shopping platform Boxed is reducing prices on women's products that are more expensive than the same items made for men.

Nina Zipkin

· 3 min read

Why Millennial Women Crave Authenticity

Savvy marketers know that supporting and collaborating with women gives them a competitive advantage.

Juliet Carnoy

· 4 min read

Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?

As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.

Brittany Hunley and Morgan Boyer

· 7 min read

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.

Brittany Hunley and Morgan Boyer

· 6 min read

Smartphone and Social Media Usage: Men vs. Women (Infographic)

According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.

Catherine Clifford

· 1 min read

Pinterest Ads Are Coming and They're Going to Be Expensive

The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.

Laura Entis

· 3 min read

How a 'Yes' Mentality Helped Turn 'Yes to' Into a Major Beauty Brand

Joy Chen, CEO of the company behind the Yes to Carrots and Yes to Tomatoes beauty lines, shares her experience turning the once unprofitable company into a fast-growing brand.

Tanya Benedicto Klich

· 8 min read

The 7 Most Powerful Women to Watch in 2014

These seven innovators are having a major influence on technology, healthcare and the government. We've got our eye on these powerful women. You should, too.

Entrepreneur Staff

· 15+ min read

Weird But True: Microsoft Is Developing a Stress-Monitoring Bra

The tech giant tried to do something similar for men but it just didn't work out.

Katherine Gray

· 2 min read

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?