Women Customers

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.

				
A Cult Craft Brewer Says Its 'Beer For Girls' Is Satire -- But Women Are Slamming the Company for the 'Lazy Stunt'BrewDog released a 'beer for girls' called Pink IPA that's intended to satirize the beer industry.

				Kate Taylor
			
					|			2 min read
			
Want to Ensure Your Startup Idea Is a Success? Find Solutions for This Overlooked $20-Trillion Market.Optimize your product or service for this type of consumer.

				Bec Brideson
			
					|			6 min read
			
20 Wonder Woman Traits of Female EntrepreneursHow are female entrepreneurs the wonder women of industry disruption and innovation? Let me count the ways…

				Patti Fletcher
			
					|			3 min read
			
How Reviews Influence Women's Shopping Decisions (Infographic)It could be time to clean up your online reputation.

				Rose Leadem
			
					|			1 min read

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From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.

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Social Media

Smartphone and Social Media Usage: Men vs. Women (Infographic)

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Pinterest Ads Are Coming and They're Going to Be Expensive

The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.

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Trep Talk

How a 'Yes' Mentality Helped Turn 'Yes to' Into a Major Beauty Brand

Joy Chen, CEO of the company behind the Yes to Carrots and Yes to Tomatoes beauty lines, shares her experience turning the once unprofitable company into a fast-growing brand.

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These seven innovators are having a major influence on technology, healthcare and the government. We've got our eye on these powerful women. You should, too.

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The tech giant tried to do something similar for men but it just didn't work out.

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My Queue

Women Customers

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