Women Customers
Beer
A Cult Craft Brewer Says Its 'Beer For Girls' Is Satire -- But Women Are Slamming the Company for the 'Lazy Stunt'
BrewDog released a 'beer for girls' called Pink IPA that's intended to satirize the beer industry.
More From This Topic
News and Trends
This Company Is Offering Discounts to Fight Sexist Product Pricing
Bulk shopping platform Boxed is reducing prices on women's products that are more expensive than the same items made for men.
Growth Strategies
Why Millennial Women Crave Authenticity
Savvy marketers know that supporting and collaborating with women gives them a competitive advantage.
Marketing Strategies
Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?
As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Women Customers
Catch Up With These 3 Big Waves in Marketing to Women
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Social Media
Smartphone and Social Media Usage: Men vs. Women (Infographic)
According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
Ready for Anything
Pinterest Ads Are Coming and They're Going to Be Expensive
The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
Trep Talk
How a 'Yes' Mentality Helped Turn 'Yes to' Into a Major Beauty Brand
Joy Chen, CEO of the company behind the Yes to Carrots and Yes to Tomatoes beauty lines, shares her experience turning the once unprofitable company into a fast-growing brand.
Entrepreneurs
The 7 Most Powerful Women to Watch in 2014
These seven innovators are having a major influence on technology, healthcare and the government. We've got our eye on these powerful women. You should, too.
Technology
Weird But True: Microsoft Is Developing a Stress-Monitoring Bra
The tech giant tried to do something similar for men but it just didn't work out.
Marketing
Women Are More Social -- When It Comes to Social Media, That Is
A new report shows women are the major players in social media. Time to tweak your marketing?
