Women Customers: Page 2
This is How You Should Pitch to Women Customers
Budding entrepreneurs need to keep a few points in mind about selling to women successfully.
Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?
As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
Catch Up With These 3 Big Waves in Marketing to Women
From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Smartphone and Social Media Usage: Men vs. Women (Infographic)
According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
Pinterest Ads Are Coming and They're Going to Be Expensive
The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
How a 'Yes' Mentality Helped Turn 'Yes to' Into a Major Beauty Brand
Joy Chen, CEO of the company behind the Yes to Carrots and Yes to Tomatoes beauty lines, shares her experience turning the once unprofitable company into a fast-growing brand.
The 7 Most Powerful Women to Watch in 2014
These seven innovators are having a major influence on technology, healthcare and the government. We've got our eye on these powerful women. You should, too.
Weird But True: Microsoft Is Developing a Stress-Monitoring Bra
The tech giant tried to do something similar for men but it just didn't work out.
Women Are More Social -- When It Comes to Social Media, That Is
A new report shows women are the major players in social media. Time to tweak your marketing?