Marketing
Promoting Your Business Offline: 5 Tips to Connect With Customers Off the Web
To help your business succeed, give these five tried-and-true offline marketing strategies a go.
By Mike Kappel
Word of Mouth
Online Presence
4 Ways to Boost Your Social Media Creativity Game
You don't have to be Tinder to light a fire under your customer base, with word-of-mouth marketing tactics.
Marketing
3 Tips for Turning Your Customers Into Your Marketing Team
Use word-of-mouth marketing to make the most of a limited budget.
Marketing
The Art of Persuading Customers to Tell Your Story Is Becoming a Science
Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Marketing
Make No Apologies for Marketing Your Business
You have to put yourself out there to build a customer base. Talk about your business whenever you can!
By Karen Mishra
Marketing
5 Ways to Maximize Word-of-Mouth Marketing
The old-fashioned method can still be the most effective in today's tech-heavy world.
By Brian Sutter
Thought Leaders
3 Steps to Repair a Damaged Reputation
Has your personal brand suffered a serious blow or maybe even sabotage?
By Lida Citroën
Marketing
5 Ways to Grow Your Startup by Focusing on Mindshare
Cultivating relationships with a few key influencers is a faster route to success than competing for mass market attention.
By John Ruhlin
Building a Business
‘Influencer Marketing’ on the Rise, Study Says
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
By Beki Winchel
Building a Business
Why Customer Support Stories Spread Like Wildfire
We experience a positive or negative customer support moment, and then we talk, tweet, text, or write a status update about it.
By Paul Jun
Building a Business
Don’t Overlook Print When Mapping Out Your Startup Marketing Plan
An exclusively online marketing strategy can't give potential customers something to hold onto.
Marketing
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
By Ted Wright
Building a Business
10 Steps to Building an Impeccable Professional Reputation
A good reputation attracts business better than any advertising. Gaining that standing is a process lasting a lifetime.
Marketing
Can’t Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
By Ted Devine
Building a Business
3 Ways to Boost Word of Mouth and Referrals for Your Business
Learn how you were able to get someone to notice your good work and bring it up in conversation so that the magic happens.
Marketing
Build Brand Advocacy From the Inside Out
Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
Building a Business
Why Marketing to College Millennials Pays Off (Infographic)
Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
By Laura Entis
Building a Business
Lessons From a Country Music Duo to Make Your Business ‘Big & Rich’
Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
Marketing
How Grassroots Marketing Put This Craft Brewery On Tap for Success
In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
By Grant Davis
Marketing
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
By Peter Gasca
Building a Business
How Tuft & Needle Disrupted a Tired Mattress Marketplace
With word-of-mouth marketing and a focus on customer service, two friends are becoming the sleeper hit of the mattress industry.
By Jason Daley
Building a Business
5 Landing Page Must-Haves to Boost App Downloads
When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
Marketing
The Best Type of Social Network Is a Phone Call Away
As with most things in business and in life, quality is better than quantity. The best relationships can help your startup grow the most.
By Carol Roth
Building a Business
Rediscovering That Ancient Yet Awesome Tool of Business — In-Person Relationships
Shared experiences and live interactions can build a bond that lasts, creating a customer for the long run.
By Tim Raybould
Building a Business
5 Tips for Building Strong Relationships With Clients
Forging solid business ties seems simple on the surface, but this requires time, effort and tact.
By Allen Duet
Thought Leaders
Meet the Surprising New Player Driving Innovation in Golf
Tyler Sullivan is on a quest to redesign the golf driver.
By Jason Daley
Business News
Success in Apps is Not by Luck, But by Design
The work doesn't stop after you put your product on the market. Treating your app like a hobby will doom it to failure.