Word of Mouth

Small Business Heroes

Chatter That Matters: 4 Must-Haves for Word-of-Mouth Marketing That Works

Cultivating a differentiator that's remarkable, relevant, realistic and repeatable is critical in our hypercompetitive marketplace. From there, word-of-mouth marketing takes on a power of its own.

3 Psychological Reasons Why Buyers Crave Reviews

Consumers use reviews as a source of information and to increase their sense of social belonging.

4 Ways to Boost Your Social Media Creativity Game

You don't have to be Tinder to light a fire under your customer base, with word-of-mouth marketing tactics.

3 Tips for Turning Your Customers Into Your Marketing Team

Use word-of-mouth marketing to make the most of a limited budget.

More From This Topic

Marketing

The Art of Persuading Customers to Tell Your Story Is Becoming a Science

Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Marketing

Make No Apologies for Marketing Your Business

You have to put yourself out there to build a customer base. Talk about your business whenever you can!
Small Business Heroes

Don't Let Self-Doubt Stop You From Starting a Business

Jennifer Hacker of lifestyle website Toast Meets Jam outlines five ways to face your fears and get moving toward success.
Word of Mouth

5 Ways to Maximize Word-of-Mouth Marketing

The old-fashioned method can still be the most effective in today's tech-heavy world.
Ready For Anything

3 Steps to Repair a Damaged Reputation

Has your personal brand suffered a serious blow or maybe even sabotage?
Influencers

5 Ways to Grow Your Startup by Focusing on Mindshare

Cultivating relationships with a few key influencers is a faster route to success than competing for mass market attention.
Influencer Marketing

'Influencer Marketing' on the Rise, Study Says

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Customer Service

Why Customer Support Stories Spread Like Wildfire

We experience a positive or negative customer support moment, and then we talk, tweet, text, or write a status update about it.
Startups

Don't Overlook Print When Mapping Out Your Startup Marketing Plan

An exclusively online marketing strategy can't give potential customers something to hold onto.
Word of Mouth

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.