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Word of Mouth

Finding Customers

3 Ways to Boost Word of Mouth and Referrals for Your Business

Learn how you were able to get someone to notice your good work and bring it up in conversation so that the magic happens.
Marketing Strategies

Build Brand Advocacy From the Inside Out

Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
College Students

Why Marketing to College Millennials Pays Off (Infographic)

Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
Customer Experience

Lessons From a Country Music Duo to Make Your Business 'Big & Rich'

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
Beer

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Disruption

How Tuft & Needle Disrupted a Tired Mattress Marketplace

With word-of-mouth marketing and a focus on customer service, two friends are becoming the sleeper hit of the mattress industry.
Online Marketing

5 Landing Page Must-Haves to Boost App Downloads

When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
Marketing Strategies

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Word of Mouth

The Best Type of Social Network Is a Phone Call Away

As with most things in business and in life, quality is better than quantity. The best relationships can help your startup grow the most.
Relationship Building

Rediscovering That Ancient Yet Awesome Tool of Business -- In-Person Relationships

Shared experiences and live interactions can build a bond that lasts, creating a customer for the long run.
Customer Relationship Management

5 Tips for Building Strong Relationships With Clients

Forging solid business ties seems simple on the surface, but this requires time, effort and tact.
Golf

Meet the Surprising New Player Driving Innovation in Golf

Tyler Sullivan is on a quest to redesign the golf driver.
Success Strategies

Success in Apps is Not by Luck, But by Design

The work doesn't stop after you put your product on the market. Treating your app like a hobby will doom it to failure.
Social Media Marketing

A (Good) Picture Is Worth a Thousand (Text-Only) Posts

Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.