Jay Baer
Bio
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Latest
Chatter That Matters: 4 Must-Haves for Word-of-Mouth Marketing That Works
Cultivating a differentiator that's remarkable, relevant, realistic and repeatable is critical in our hypercompetitive marketplace. From there, word-of-mouth marketing takes on a power of its own.
Death by 280 Characters: How to Avoid Viral Social Media Blunders
It takes minimal time for an ill-conceived post to go viral, so don't leave your company's social media strategy to chance. Follow these tips to implement better processes, conduct smarter training and hire the right people.
3 Lessons Entrepreneurs Can Take from Hollywood's War on Rotten Tomatoes
No matter how established your company might be, criticism still stings. Instead of plugging your ears and tuning out critics, use reviews as a direct pipeline for feedback.
Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight
By gathering intel and piloting potential talk triggers, entrepreneurs can build awareness and encourage the masses to do the marketing themselves.
6 Rules for Meeting Millennial Customer Service Expectations
To capture the enormous purchasing power of millennials and Gen Z, you need to shift your style to match the preferences of these young consumers. It's time to drop the phone and take up the social media mantle.
6 Steps for Handling Social Media Complaints Like a Pro
Learn how to deal with online complaints effectively by remembering a simple acronym.
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