About Karen Mishra
Karen Mishra teaches marketing at East Carolina University in Greenville, NC. She also runs a leadership and marketing consulting firm, Total Trust, in Durham, N.C.
More From Karen Mishra
You'll make the sale based on price, quality and whether the buyer feels appreciated.
Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
My son had an amazing experience with a company that helped him restring lacrosse heads for his team. Here's how you too can surprise and delight your customers.
Ever had a bad airline experience? This contributor did, and the three lessons she offers apply to any business.
Asking for ideas and rewarding suggestions are techniques to keep the good karma flowing between you and your loyal clientele.
Instagram, Twitter, LinkedIn: Where do you customers hang out?
Even something as simple as a newsletter communicates to employees, "We're in this together."
A negative application experience at your company is a story that will get around.