Karen Mishra

Marketing Consultant

Karen Mishra teaches marketing at East Carolina University in Greenville, NC. She also runs a leadership and marketing consulting firm, Total Trust, in Durham, N.C.

Latest

Marketing

4 Ways Customers Need to See You Want Their Business

You'll make the sale based on price, quality and whether the buyer feels appreciated.

Growing a Business

You Only Get Better With Feedback

Unless somebody tells you what you're doing right and wrong, you're going to have a tough time deciding what to do more and what to stop doing altogether.

Business News

4 Ways to Earn Trust From Prospects and Customers

If you want to gain a person's trust, be reliable.

Growing a Business

Show Them You Care and They'll Keep Coming Back

Health Care providers should never take their out-of-network patients for granted.

Marketing

Make No Apologies for Marketing Your Business

You have to put yourself out there to build a customer base. Talk about your business whenever you can!

Marketing

How to Get Noticed in Today's Crowded Business Environment

Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.

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