Karen Mishra

Karen Mishra

Marketing Consultant
Karen Mishra teaches marketing at East Carolina University in Greenville, NC. She also runs a leadership and marketing consulting firm, Total Trust, in Durham, N.C.
4 Ways to Earn Trust From Prospects and Customers
Business

4 Ways to Earn Trust From Prospects and Customers

If you want to gain a person's trust, be reliable.
Show Them You Care and They'll Keep Coming Back
Health Care

Show Them You Care and They'll Keep Coming Back

Health Care providers should never take their out-of-network patients for granted.
Make No Apologies for Marketing Your Business
Marketing Bootcamp

Make No Apologies for Marketing Your Business

You have to put yourself out there to build a customer base. Talk about your business whenever you can!
How to Get Noticed in Today's Crowded Business Environment
Marketing Bootcamp

How to Get Noticed in Today's Crowded Business Environment

Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
Will an MBA Help You in Your Business?
Education

Will an MBA Help You in Your Business?

It may not be for everyone, but an MBA has proven valuable for many entrepreneurs.
Do You Have a 'Touchpoint Plan'?
Customer Service

Do You Have a 'Touchpoint Plan'?

Remember how Anne Hathaway in 'The Intern' tested her company's customer service? Don't let her outcome happen to you.
3 Ways to Retain Loyal Customers By Going Above and Beyond
Marketing Bootcamp

3 Ways to Retain Loyal Customers By Going Above and Beyond

My son had an amazing experience with a company that helped him restring lacrosse heads for his team. Here's how you too can surprise and delight your customers.
Don't Wait for a Crisis to Put Your 'Crisis PR' Plan in Place
Customer Service

Don't Wait for a Crisis to Put Your 'Crisis PR' Plan in Place

Ever had a bad airline experience? This contributor did, and the three lessons she offers apply to any business.
4 Ways to Show Customers You Are Listening to Them
Marketing Bootcamp

4 Ways to Show Customers You Are Listening to Them

Asking for ideas and rewarding suggestions are techniques to keep the good karma flowing between you and your loyal clientele.
When Building Your Company's Digital Presence, 'Build It Where They Are'
Marketing Bootcamp

When Building Your Company's Digital Presence, 'Build It Where They Are'

Instagram, Twitter, LinkedIn: Where do you customers hang out?
Size Doesn't Matter: Internal Marketing Starts With Transparency
Company Culture

Size Doesn't Matter: Internal Marketing Starts With Transparency

Even something as simple as a newsletter communicates to employees, "We're in this together."
Where Do You Find Your Marketing Talent?
Marketing Bootcamp

Where Do You Find Your Marketing Talent?

Four sources to look to for those special people who'll get your message out.
Hiring Is 'Marketing,' Too: Treat Applicants Like Your Best Customers
Hiring

Hiring Is 'Marketing,' Too: Treat Applicants Like Your Best Customers

A negative application experience at your company is a story that will get around.
Treat Your Employees Well -- They Are Your Best Brand Ambassadors
Employee loyalty

Treat Your Employees Well -- They Are Your Best Brand Ambassadors

Involve them in new product launches and keep them "in the loop."
Treat Loyal Customers as Well as You Do New Ones
Marketing Bootcamp

Treat Loyal Customers as Well as You Do New Ones

Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.