Assistant Professor of Marketing
Karen Mishra teaches digital marketing in the MBA program at
in Raleigh, N.C. She also runs a leadership and marketing consulting firm called Total Trust
, based in Durham, N.C.
Health Care providers should never take their out-of-network patients for granted.
You have to put yourself out there to build a customer base. Talk about your business whenever you can!
Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
Radicals & Visionaries
It may not be for everyone, but an MBA has proven valuable for many entrepreneurs.
Remember how Anne Hathaway in 'The Intern' tested her company's customer service? Don't let her outcome happen to you.
My son had an amazing experience with a company that helped him restring lacrosse heads for his team. Here's how you too can surprise and delight your customers.
Ever had a bad airline experience? This contributor did, and the three lessons she offers apply to any business.
Asking for ideas and rewarding suggestions are techniques to keep the good karma flowing between you and your loyal clientele.
Instagram, Twitter, LinkedIn: Where do you customers hang out?
Even something as simple as a newsletter communicates to employees, "We're in this together."
Four sources to look to for those special people who'll get your message out.
A negative application experience at your company is a story that will get around.
Involve them in new product launches and keep them "in the loop."
Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
Your fledgling outfit needs help. Still this is no excuse for treating experts in a slipshod fashion.