Katherine Halek

Content Strategist

 Katherine Halek is the Content Strategist at Signazon.com, a leading online printer that works with thousands of small businesses around the country. Katherine enjoys writing about retail, marketing, and entrepreneurship. Connect with her on Google+.

Latest

Career

How Print Marketing Can Help Your Personal Career

Here's how to promote yourself in myriad ways -- far beyond the basics of business cards and resumes.

Starting a Business

Don't Overlook Print When Mapping Out Your Startup Marketing Plan

An exclusively online marketing strategy can't give potential customers something to hold onto.

Social Media

The Surprising Power of Print Marketing to Leverage Your Ecommerce Site

Print has an enduring appeal that complements digital. Imaginative marketers use both for the best results.

Marketing

Here's How to Use Science to Design Your Email for Optimal Conversion

Listen to research when designing your campaign and to your gut when tweaking it.

Marketing

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.

Growing a Business

How to Know When to Say 'No' to a New Opportunity

It's flattering when someone offers you a job or a business deal, but flattery can lead you nowhere.

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