Katherine Halek
Content Strategist
Katherine Halek is the Content Strategist at Signazon.com, a leading online printer that works with thousands of small businesses around the country. Katherine enjoys writing about retail, marketing, and entrepreneurship. Connect with her on Google+.
Marketing Bootcamp
How Print Marketing Can Help Your Personal Career
Here's how to promote yourself in myriad ways -- far beyond the basics of business cards and resumes.
Startups
Don't Overlook Print When Mapping Out Your Startup Marketing Plan
An exclusively online marketing strategy can't give potential customers something to hold onto.
Print Advertising
The Surprising Power of Print Marketing to Leverage Your Ecommerce Site
Print has an enduring appeal that complements digital. Imaginative marketers use both for the best results.
Marketing Bootcamp
Here's How to Use Science to Design Your Email for Optimal Conversion
Listen to research when designing your campaign and to your gut when tweaking it.
Marketing Bootcamp
Integrate Social Media With Print Advertising to Boost Your Marketing
Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Opportunity
How to Know When to Say 'No' to a New Opportunity
It's flattering when someone offers you a job or a business deal, but flattery can lead you nowhere.
Millennials
The Many Reasons Why Tech-Savvy Millennials Need to Get Reality Savvy
The Internet and social media promise you are always connected but not if you don't lift your eyes from the screen to see who's in the room with you.
Marketing Bootcamp
Refine Your Advertising Language With These 5 Strategies
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.