Online Presence
A (Good) Picture Is Worth a Thousand (Text-Only) Posts
Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
By Perry Evans
Word of Mouth | Page 2
Marketing
How These 10 Marketing Campaigns Became Viral Hits
Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
By Jason Ankeny
Building a Business
3 Memorable Ways to Launch a Product to Wow Customers
Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Tech
Tinder Co-Founder Sean Rad on the Hot Dating App’s Viral Success
The Los Angeles native lives, breathes and even dreams about his insanely popular app. Here, he discusses the secret to its success and much more.
Online Presence
Three Steps to More Word-of-Mouth — and More Business
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
By Gail Goodman
Online Presence
Measuring Offline Vs. Online Word-of-Mouth Marketing
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Marketing
The Power of Harry Potter’s Marketing Potion
Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
By Jason Fell
Marketing
10 Must-Haves for Better Word-of-Mouth Marketing
These tactics can help enhance your credibility when attending networking events.
By Ivan Misner
Marketing
Building a (Nearly) Million-Dollar Brand on a Startup Budget
How Perky Jerky has taken its caffeine-infused recipe to the masses.
By Jason Fell
Thought Leaders
Building a Business in the ‘Thank You Economy’
Social media maven Gary Vaynerchuk on the importance of a customer-focused company culture.