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Word of Mouth

Ask the Expert

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationsh...
Customer Engagement

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Viral Marketing

The Science Behind Crafting Contagious Content

Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
Viral Marketing

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Marketing Strategy

3 Memorable Ways to Launch a Product to Wow Customers

Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Trep Talk

Tinder Co-Founder Sean Rad on the Hot Dating App's Viral Success

The Los Angeles native lives, breathes and even dreams about his insanely popular app. Here, he discusses the secret to its success and much more.

Getting Your Name Out There as a Startup

Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company

Three Steps to More Word-of-Mouth -- and More Business

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.

10 Must-Haves for Better Word-of-Mouth Marketing

These tactics can help enhance your credibility when attending networking events.

Building a (Nearly) Million-Dollar Brand on a Startup Budget

How Perky Jerky has taken its caffeine-infused recipe to the masses.

Building a Business in the 'Thank You Economy'

Social media maven Gary Vaynerchuk on the importance of a customer-focused company culture.