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Healthy, Wealthy And Wise

Corporate Fitness Consultant

"For every dollar a company invests in a well-targeted preventive health program, the employer can expect an average return of $1.80," says Deb Lundberg, who founded Health Solutions in 1992 in her home in Mankato, Minnesota. Lundberg provides all-around health care as a fitness consultant for manufacturers, professionals and nonprofit organizations. As a fitness consultant, you should have an education in at least one of the following fields: health science, dietetics, physical education, coaching, sports medicine, or certified aerobics instruction. An advanced degree with an emphasis on corporate or community fitness and professional experience in a medical facility increase a consultant's credibility.

Lundberg recommends marketing to a company's human-resources director with a proposal for a program tailored to the company's needs. You can offer one-time seminars, annual contracts and self-teaching videos. Services may include a statistical assessment of the company's health risks, employee assessments, and education and training on diet, body composition, back fitness and stress. With a portable computer, you can offer individual stress inventories and nutritional analyses.

Most states do not have certification requirements. The American Council on Exercise has specifics on certification.

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This article was originally published in the May 1997 print edition of Entrepreneur with the headline: Healthy, Wealthy And Wise.

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