Joe To Go

What's The Brew-Ha-Ha?

Expected retail sales of specialty coffee beverages during the 1990s: $1.5 billion

Number of U.S. coffee cafes expected to be operating by 1999: 2,500 plus

Number of U.S. espresso bars expected to be operating by 1999: 3,000 plus

Number of U.S. coffee carts expected to be operating by 1999: 4,500 plus

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Joe To Go.

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