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Got a website? Good start. But when dealing with global customers, you have to take a giant step further.
According to Internet World Stats, internet users who do not speak English now outnumber internet users who do. Constructing a successful global website-one that users can navigate effortlessly--is a must.
John Yunker, president of Escondido, California-based Byte Level Research, says language is only your first concern. "People often assume the most challenging aspect of web globalization is translation," he says, "but often it is such things as customer support, fulfillment and usability." Yunker offers these tips:
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