Prime Timers

Good Plan, Stan

What makes a good business plan? First and foremost, it should prove that the business will make money, according to a recent survey of 81 investment bankers, private investors, attorneys and accountants by Business Plans International (BPI). The majority of investment professionals look first to sections that tell them if the business can bring investors significant returns. When asked what they considered the most important sections of a plan, several parts were popular, including its summary, management section, historical financial results, and financial projections. "Your business plan should focus on describing your strategy for growing the business and on demonstrating its potential," says Judith Schneider, president of BPI, a New York City company that helps companies develop business plans. Organization is also a factor for many investors. "The presentation and content of the plan can [also] play a decisive role. Everything has to be clear and precise," shares Schneider.

Need more info on writing a business plan? Check "What's The Plan?"

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This article was originally published in the March 2000 print edition of Entrepreneur with the headline: Prime Timers.

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