Q: How do I know when it's time to hire a CFO?
A: I'm glad to hear business is taking off to the point that you realize you need someone you can trust to handle the money side of the operation. Let me start my answer by explaining exactly what a chief financial officer does, as compared to a bookkeeper or controller.
Bookkeepers are responsible for recording all company transactions: orders, invoices, purchases, bills, checks and payments. They perform various processes and procedures to make sure that what they enter is complete and accurate.
A controller creates timely and accurate financial statements--such as balance sheets, statements of profit and loss and cash-flow statements--based on the transactions entered for each accounting period. The controller is a trained accountant with formal education and sometimes certifications. It's his or her job to make sure the accounting department is on top of entries and that statements adhere to Generally Accepted Accounting Principles.
A CFO looks at the bigger picture. This executive makes sure that the systems, processes and people are in place to produce accurate financial information (reports, dashboards, key performance indicators, etc.) so that the owner of the company can make better decisions. Put simply, a controller looks at the past, while a CFO looks to the future to help figure out how to reach the company's goals. At the same time, a CFO is responsible for minding daily cash flow.
But Do I Need One?
Now that you know what a CFO does, ask yourself the following questions:
- Are you constantly worried about cash or experiencing cash shortages?
- Are you losing sleep, worrying over the direction of the business?
- Are you working overtime on tasks that are unrelated to growing the business, such as determining what bills to pay, considering issues related to tax liabilities and preparing for meetings with bankers, accountants and lawyers?
- Are you concerned about the security of your business and its financials?
- Is your business failing to make adequate margins and profits to finance growth?
If you answered yes to any of these, you should consider bringing in a CFO.
How Do I Go About Hiring One?
If your company has less than $25 million in annual revenue, you could likely make do with a solid full-time controller and a CFO who provides services on an as-needed basis. If you have more than $25 million in annual revenue, you may need a full-time CFO, depending on the complexity of the financial systems used in your field and the challenges of the business. If you're bringing in more than roughly $75 million, you definitely need a full-time CFO--there's no way you can stay on top of financial matters at a business that size without one.
A full-time, qualified CFO with years of experience can command an annual compensation package of $250,000 or more, depending on location. Therefore, it's the type of hire that may require the services of an executive search firm. For a less-than-full-time CFO, you can turn to the internet or work through your network of trusted advisors, such as your banker, attorneys or CPA.
However you proceed, finding a CFO you can trust is a wonderful thing. You can delegate a lion's share of the financial headaches to this person and know that he or she has your back. And that, my friends, will let you sleep soundly for the first time in years.
Joe Worth, Vice president of operations and partner at B2B CFO, has been a CFO for several public and privately held companies.