The Psychology of Color and Branding (Infographic) Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.

By Kevin Allen

entrepreneur daily

This story originally appeared on PR Daily

It's no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years.

But which colors spur which emotions?

#insert RSS here#

Perhaps most notably, it is said that red stimulates the appetite. That's why the color is so prevalent with national food chains like McDonald's, Pizza Hut, KFC, Wendy's, Popeye's and Chipotle.

Blue, meanwhile, is the color most preferred by men, and corporations often use it because it is thought to be productive and not invasive.

These and other color-related insights can be found in this infographic from CertaPro Painters:

Kevin Allen is a contributor to PR Daily.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Devices

Add a Digital Art Gallery to Your Office for $33

Dreamscreens is a USB plug-in that can play a rotating selection of famous artworks on your TV while it sits otherwise unused.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Productivity

7 Strategies for Being More Productive This Year, According to a Time-Management Guru

From scheduling your bedtime to taking me time, these are ways to make every hour count this year.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.