Most small-business owners know that an active presence on social media is crucial to staying relevant in their customers' minds. In fact, 82 percent of small-business owners say they use social media to engage with customers, according to a recent social-media awareness survey from online-marketing company Constant Contact.
Facebook is king for small businesses: 85 percent are active on the social networking giant and 82 percent say their efforts there are effective. LinkedIn and Twitter tie for second, with 59 percent of business owners logging on. Still, small businesses shouldn't rest on their laurels, advises Constant Contact, but use the slower months of summer to try a new platform or experiment with one they're already on.
For more on small-business owners' views and challenges with social media and how they can kick their marketing into gear, take a look at the infographic below.