Rockstar Games is trying to make lemonade out of the lemony launch of Grand Theft Auto 5 Online, dumping GTA money into users accounts.
Rockstar Games says it will put $500,000 in the bank of its online users, hoping to ease the pain after the game's launch was plagued by glitches, including slow load times, cloud-server errors lost game progress.
The company says “things are starting to look much smoother (touch wood!),” and so it plans what it calls a “special stimulus package for all who have played or will play Grand Theft Auto Online this month.”
The $500,000 in game currency, known as GTA$, will drop in the GTA Online bank accounts of all players this month, beginning as early as next week. The game money will come in two deposits of $250,000.
Before the launch of the game, Rockstar Games anticipated a high influx of users to its site, but despite working around the clock, Grand Theft Auto launched its online multiplayer option to glitches.
The problems with the launch haven't seemed to hurt sales. Grand Theft Auto is currently one of the gaming world’s biggest draws, posting a record-breaking $1 billion in sales in its first three days at stores. It is estimated by Wall Street firm Cowen & Co. to have sold 15 million copies in its first week.
Is a freelance writer in New York. She's written about personal finance and small business for such publications as The Wall Street Journal, MainStreet.com, Walletpop.com, People magazine. She also works as a freelance producer covering money at ABCNews.com. Little attended Howard University where she studied journalism. She loves drinking wine and tweeting, preferably at the same time. Follow Little on Twitter @Lyneka.