⚡ Get All Content for 20% Off ⚡

Barilla's New Pasta Eliminates Step No. 1: Boiling the Water The easy-to-prepare pasta also absorbs all the water in the pan while cooking.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Barilla US via Youtube
Barilla Pronto Pasta

If you've ever felt like your cooking skills are so lacking you can't even boil water, you should probably check out Barilla's new pasta.

The pasta company recently released 'Pronto,' an "easy-to-prepare" line of pasta that allows for easier and speedier preparation. The pastas cut out the period of waiting for water to boil and the need to drain the pot. Instead, you just throw the pasta in the pot or pan and turn the heat on, and the pasta absorbs all the water by the time it is complete.

The Pronto line – which was introduced earlier this year, but just recently gained a spurt of media attention – includes linguine, rotini, elbow, penne and spaghetti. Here's an ad for the spaghetti, demonstrating the one-pan method in action:

Related: Pasta Maker Barilla Opens First Restaurant, Aims to Be 'Italian Version of Chipotle'

Certain chefs and home cooks have touted one pot, no boil methods for years. However, Barilla's entrance in the space marks the first time that a major company has created pasta specifically crafted for the practice.

The product launch also marks another milestone in Barilla's company makeover. In 2013, the company came under fire when chairman Guido Barilla said, "I would never do a commercial with a homosexual family, not for lack of respect but because we don't agree with them." Since then, Barilla has made concrete changes to become one of the Human Rights Campaign's best workplaces for LGBT employees. Getting media coverage for innovative products instead of controversy is clearly a key ingredient in revamping the Barilla brand.

Related: How Barilla Transformed Into a Trailblazer for Corporate Equality

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.