2nd Annual E-List

Boutique Y3K Inc.

Company/description: Boutique Y3K Inc. is an e-commerce fashion consulting firm for merchants and retailers like Nine West and Jones Apparel. Its services include strategy, design and marketing.
Based: New York City
1999 sales: $350,000
2000 projections: $5 million to $7 million

I'll take it all, please: Pagkalinawan had been president of Montreal e-commerce solutions provider Abilon International's U.S. division for six months when, in 1998, an investment gone wrong allowed her to leverage her severance package and acquire the company for $1. She then changed the name to Boutique ("for service-focused") Y3K ("for the future of shopping").

I am woman: The number of women executives in Silicon Alley ventures is growing, but only about 10 percent own companies with 10-plus employees, according to Pagkalinawan. That's why she aspires to go where few women have gone before: public. "That's the ultimate American dream," she says, "because it shows that not just your peers and the business community believe in you, but the general public does as well."

Help! Pagkalinawan feels kinda funny about being chosen as one of the women achievers appearing in Procter & Gamble's summer ad campaign benefiting women's organizations, as she's only accomplished "10 or 20 percent" of what she wants to accomplish. But she has no qualms about admitting she hasn't succeeded alone: "Every person that has come into my life has expanded my growth exponentially."

Any perks? Well, when your new office is located on the corner of Fashion Avenue (Seventh Ave.) and 25th Street (the heart of Silicon Alley), there are bound to be some advantages. She recently raised $15 million in venture capital from Vantage Point Venture Partners. And the occasional 50 percent discounts for fashion buys don't hurt.


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This article was originally published in the July 2000 print edition of Entrepreneur with the headline: 2nd Annual E-List.

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