John Arnold

John Arnold

John Arnold is a Boulder, Colo.- based consultant, speaker and trainer specializing in marketing advice for small businesses. He is the author of three marketing books in the 'For Dummies' series including Web Marketing All-In-One Desk Reference and Mobile Marketing for Dummies. Follow him on Twitter: @ArnoldMarketing

10 Trends for Online Marketers in 2012
Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
How to Use Mobile to Reach Holiday Bargain Hunters
Marketing

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
The Top Five Mobile Marketing Mistakes
Technology

The Top Five Mobile Marketing Mistakes

Many business owners are still trying to work out the kinks in their mobile marketing plan. Here are some common pitfalls to avoid.
How to 'Mobilize' Your Social Media Marketing
Marketing

How to 'Mobilize' Your Social Media Marketing

Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
Five Ways to Win a Sale Using Your Customer's Mobile
Technology

Five Ways to Win a Sale Using Your Customer's Mobile

Now that just about everyone is carrying a cell phone, it's time to consider how to make mobile part of your marketing.
Finding Customers With YouTube Video Ads
Starting a Business

Finding Customers With YouTube Video Ads

If making a video is out, consider advertising over top of one.
Obama Asks for Input from High-Growth Entrepreneurs
Growth Strategies

Obama Asks for Input from High-Growth Entrepreneurs

The White House's listening tour elicits surprising results from Boulder, Colo., entrepreneurs.