John Arnold

John Arnold

John Arnold is a Boulder, Colo.- based consultant, speaker and trainer specializing in marketing advice for small businesses. He is the author of three marketing books in the 'For Dummies' series including Web Marketing All-In-One Desk Reference and Mobile Marketing for Dummies. Follow him on Twitter: @ArnoldMarketing

30 Recent Stories

10 Trends for Online Marketers in 2012
Online Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
How to Use Mobile to Reach Holiday Bargain Hunters
Marketing Ideas

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
The Top Five Mobile Marketing Mistakes
Mobile

The Top Five Mobile Marketing Mistakes

Many business owners are still trying to work out the kinks in their mobile marketing plan. Here are some common pitfalls to avoid.
How to 'Mobilize' Your Social Media Marketing
Mobile

How to 'Mobilize' Your Social Media Marketing

Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
Five Ways to Win a Sale Using Your Customer's Mobile
Mobile

Five Ways to Win a Sale Using Your Customer's Mobile

Now that just about everyone is carrying a cell phone, it's time to consider how to make mobile part of your marketing.
Finding Customers With YouTube Video Ads
Finding Customers

Finding Customers With YouTube Video Ads

If making a video is out, consider advertising over top of one.
Obama Asks for Input from High-Growth Entrepreneurs
Starting a Business

Obama Asks for Input from High-Growth Entrepreneurs

The White House's listening tour elicits surprising results from Boulder, Colo., entrepreneurs.
Finding Customers by Linking to Your Salespeople
Finding Customers

Finding Customers by Linking to Your Salespeople

In the business of finding customers, making it easy to shop, ask questions and follow up will only serve you. Here's how technology can help.
10 Ways to Find Customers with Mobile Marketing
Finding Customers

10 Ways to Find Customers with Mobile Marketing

As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.
How to Target Your Message to Find Customers
Finding Customers

How to Target Your Message to Find Customers

Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
Don't Ignore the Easiest Place to Find Customers
Finding Customers

Don't Ignore the Easiest Place to Find Customers

Here's how to turn your current customers into your best customers.
How to Boost Traffic to Your Listing on Google Maps
Finding Customers

How to Boost Traffic to Your Listing on Google Maps

Google Boost puts a local twist on pay-per-click advertising.
Running Display Ads with Google Gets Easier
Online Marketing

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.
Three Steps to Start a Mobile Coupon Strategy
Online Marketing

Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.
10 Trends for Online Marketers in 2011
Online Marketing

10 Trends for Online Marketers in 2011

A look at the latest technology tools that will influence how you reach customers.
How to Create a Social Media Sweepstakes or Contest
Online Marketing

How to Create a Social Media Sweepstakes or Contest

Try this six-step plan to attract new prospects to your business.

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