John Arnold

John Arnold

Vice president of marketing at FullContact

John Arnold is the vice president of marketing at FullContact and a frequent media contributor offering practical marketing tips and advice to startups and growing companies. Connect with him at JohnArnold.com.

How to Own Up and Cut Down Your Marketing Spend
Ready To Launch

How to Own Up and Cut Down Your Marketing Spend

Use this six-step process to make sure you have more gut than glut in your marketing budget.
Top 10 Customer-Centric Marketing Trends for 2016
Marketing Strategies

Top 10 Customer-Centric Marketing Trends for 2016

Start your new year with these trends to stay customer-focused and ahead of the competition.
6 Ways to Use Social Data for Targeted Marketing
Social Media Marketing

6 Ways to Use Social Data for Targeted Marketing

Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
10 Trends for Online Marketers in 2012
Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
How to Use Mobile to Reach Holiday Bargain Hunters
Marketing

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
The Top Five Mobile Marketing Mistakes
Technology

The Top Five Mobile Marketing Mistakes

Many business owners are still trying to work out the kinks in their mobile marketing plan. Here are some common pitfalls to avoid.
How to 'Mobilize' Your Social Media Marketing
Marketing

How to 'Mobilize' Your Social Media Marketing

Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
Five Ways to Win a Sale Using Your Customer's Mobile
Technology

Five Ways to Win a Sale Using Your Customer's Mobile

Now that just about everyone is carrying a cell phone, it's time to consider how to make mobile part of your marketing.