This ad will close in
John Arnold

John Arnold is a Boulder, Colo.- based consultant, speaker and trainer specializing in marketing advice for small businesses. He is the author of three marketing books in the 'For Dummies' series including Web Marketing All-In-One Desk Reference and Mobile Marketing for Dummies. Follow him on Twitter: @ArnoldMarketing

30 Recent Stories

10 Trends for Online Marketers in 2012

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
December 28, 2011 in Online Marketing
How to Use Mobile to Reach Holiday Bargain Hunters

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
December 6, 2011 in Marketing Ideas
The Top Five Mobile Marketing Mistakes

The Top Five Mobile Marketing Mistakes

Many business owners are still trying to work out the kinks in their mobile marketing plan. Here are some common pitfalls to avoid.
October 14, 2011 in Mobile
How to 'Mobilize' Your Social Media Marketing

How to 'Mobilize' Your Social Media Marketing

Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
October 3, 2011 in Mobile
Five Ways to Win a Sale Using Your Customer's Mobile

Five Ways to Win a Sale Using Your Customer's Mobile

Now that just about everyone is carrying a cell phone, it's time to consider how to make mobile part of your marketing.
August 9, 2011 in Mobile
Finding Customers With YouTube Video Ads

Finding Customers With YouTube Video Ads

If making a video is out, consider advertising over top of one.
May 19, 2011 in Finding Customers
Obama Asks for Input from High-Growth Entrepreneurs

Obama Asks for Input from High-Growth Entrepreneurs

The White House's listening tour elicits surprising results from Boulder, Colo., entrepreneurs.
May 11, 2011 in Starting a Business
Finding Customers by Linking to Your Salespeople

Finding Customers by Linking to Your Salespeople

In the business of finding customers, making it easy to shop, ask questions and follow up will only serve you. Here's how technology can help.
May 10, 2011 in Finding Customers
10 Ways to Find Customers with Mobile Marketing

10 Ways to Find Customers with Mobile Marketing

As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.
May 5, 2011 in Finding Customers
How to Target Your Message to Find Customers

How to Target Your Message to Find Customers

Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
April 28, 2011 in Finding Customers
Don't Ignore the Easiest Place to Find Customers

Don't Ignore the Easiest Place to Find Customers

Here's how to turn your current customers into your best customers.
April 22, 2011 in Finding Customers
How to Boost Traffic to Your Listing on Google Maps

How to Boost Traffic to Your Listing on Google Maps

Google Boost puts a local twist on pay-per-click advertising.
April 13, 2011 in Finding Customers
Running Display Ads with Google Gets Easier

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.
April 7, 2011 in Online Marketing
Three Steps to Start a Mobile Coupon Strategy

Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.
February 25, 2011 in Online Marketing
10 Trends for Online Marketers in 2011

10 Trends for Online Marketers in 2011

A look at the latest technology tools that will influence how you reach customers.
January 15, 2011 in Online Marketing
How to Create a Social Media Sweepstakes or Contest

How to Create a Social Media Sweepstakes or Contest

Try this six-step plan to attract new prospects to your business.
December 1, 2010 in Online Marketing