Zach Cutler

Zach Cutler

Marketing Entrepreneur, Founder at The Cutler Group
Zach Cutler is an entrepreneur and founder and CEO of Cutler, a tech PR agency in New York and Tel Aviv. An avid tech enthusiast and angel investor, Cutler specializes in crafting social and traditional PR campaigns to help tech startups thrive. He can be reached at zach@cutlergrp.com.
The 5 Big Reasons People Aren't Following Your Social-Media Accounts
Social Media

The 5 Big Reasons People Aren't Following Your Social-Media Accounts

The audiences are there, but if you're making one of these errors, they won't acknowledge you.
5 Lessons Learned From Successful Health-Tech Startups
Health Care

5 Lessons Learned From Successful Health-Tech Startups

Three entrepreneurs in the industry sound off on what it takes to get your foot into this growing field.
8 Questions to Ask Before Hiring a PR Firm
Public Relations

8 Questions to Ask Before Hiring a PR Firm

Like any investment, the decision should not be made lightly.
Failure Is the Seed of Growth and Success
Failure

Failure Is the Seed of Growth and Success

We've all encountered bad outcomes in our lives. Here are five reasons why it may be a good thing.
5 Ways to Increase Your Audience's Time Spent Reading
Content marketing

5 Ways to Increase Your Audience's Time Spent Reading

Even if you create great content on your site, it won't matter much if no one actually spends time with it.
5 Steps to Write a Winning Bylined Article
Writing

5 Steps to Write a Winning Bylined Article

Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
5 Ways to Convert Challenges Into Gifts
Challenges

5 Ways to Convert Challenges Into Gifts

The highs and lows of owning a business can be similar to riding a rollercoaster, but remember, setbacks are the building blocks of success.
5 Reasons Why Pivots Are Crucial to Today's Businesses
Pivots

5 Reasons Why Pivots Are Crucial to Today's Businesses

A change in focus can lead to great things by bringing in new customers or providing a much need kick in the pants.
Persistence and Planning Is Needed to Reach That 5-Year Milestone
Growing a Business

Persistence and Planning Is Needed to Reach That 5-Year Milestone

With dismal business failure rates, follow these five ways to help your company celebrate half a decade of operation.
5 Tips for Designing Your Website to Serve Every Customer Individually
Online Marketing

5 Tips for Designing Your Website to Serve Every Customer Individually

The better you and your website know your customer, the more likely you are to offer what they are interested in buying.
Want to Get Your Startup Into an Accelerator? Try These 5 Things.
Accelerators

Want to Get Your Startup Into an Accelerator? Try These 5 Things.

If accepted into an program, it means mentorship, classes and training from those who have been there and done that.
6 Ways to Do Well by Doing Good
Doing Good

6 Ways to Do Well by Doing Good

Being a leader nowadays is more than just turning in profits and attracting great talent.
6 Elements Every Business Website Needs
Websites

6 Elements Every Business Website Needs

If you want to be taken seriously by customers online, be sure to include these common features.
5 Ways for Bootstrapped Startups to Get Through the First Year
Starting a Business

5 Ways for Bootstrapped Startups to Get Through the First Year

If you can launch a product with limited funds, investors will take you seriously. Follow this advice to up your chances.
6 Ways to Make Your Customer Service Better
Customer Service

6 Ways to Make Your Customer Service Better

Happy clients will not only buy more from you, they'll tell their friends.