You can be on Entrepreneur’s cover!

5 Ways to Amplify Your Media Coverage Whenever you have a press mention, keep the party going by sharing that coverage with your shareholders.

By Zach Cutler

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In the United States, clocks were recently moved an hour ahead to ensure that a greater amount of sunlight would be enjoyed during the spring and summer months. But, how do you ensure that more "daylight" is shed on your company's media coverage as well?

Related: Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More

After a great article is published and the initial traffic spike fades away, how can you keep the momentum going?

To maximize the value of your content, it's not enough to simply get published. That's only the first step. If you want to get the most bang for the buck, then you should proactively distribute content once it's published.

Whether you have an in-house PR manager or you outsource your PR to an agency, here are five tips you can use to amplify your PR content:

1. Share it to social.

Social media is probably the most effective tool to spread content throughout the Internet. There are hundreds of social media networks to choose from, but at the very least, post your PR content on Twitter, Facebook and LinkedIn.

When posting on Facebook, be sure to tag relevant people. Establish yourself as a credible authority in your industry by sharing your content in LinkedIn forums and responding to comments. On Twitter, reward people who liked or retweeted your content by making an effort to engage with them. And, if someone is talking or tweeting about something relevant to your content, send him or her a direct message or tag that person in a post.

2. Give it a home on your website.

Place a banner on your website's homepage featuring media logos that display where your company has been mentioned. This is an effective way to establish credibility in the eyes of your prospects, front and center.

For the same reason, your site should have a news, press or "in the media" section filled with articles from a variety of publications featuring your company. These articles will showcase your track record of media coverage, also known as third-party credibility, and enable prospects to learn about you.

Related:The Secrets to Getting Journalists to Notice Your Pitch

3. Place it in your email signature.

Featuring your favorite article or two at the bottom of your email signature can be a powerful way to build credibility with stakeholders in your company. This allows people you are in touch with, whether they be prospective clients or employees, shareholders, suppliers or others, to learn more about you and see that exciting things are happening for you.

The third-party credibility that articles in the media offers can be tremendous; and leveraging it with your various audiences by incorporating it into an email signature is a smart tactic.

4. Include it in your company newsletter.

When creating content for your company newsletter -- and if you don't already have a newsletter, you should -- you don't need to reinvent the wheel. There's nothing wrong with featuring that recent piece you included in in your last newsletter or eblast. This saves you from having to come up with more original content and gets your press mentions in front of a new set of eyeballs.

5. Send it to people who have a stake in your success.

Be proactive by sending a great media feature to a prospect you are talking to, a candidate you are trying to hire, a potential investor or any other stakeholder who can learn more about your brand and be impressed by the coverage.

You can send an article via email; through a direct message on Twitter, LinkedIn or Facebook; or however else you choose. Since employees, investors, loyal customers and other stakeholders can be great ambassadors of your business, send them the coverage, then ask them to share it with their networks, as well.

Related: How to Be the Entrepreneur Reporters Call First

The web, especially the social web, allows for endless opportunities to leverage our media coverage -- so don't let yours just sit there collecting dust. Keep the party going! Share the wealth and distribute it far and wide.
Zach Cutler

Founder & CEO, Cutler PR

Zach Cutler is an entrepreneur and founder and CEO of Cutler PR, a tech PR agency in New York and Tel Aviv. An avid tech enthusiast and angel investor, Cutler specializes in crafting social and traditional PR campaigns to help tech startups thrive.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.


94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.


Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.


I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.