4 Reasons to Love Twitter This late arrival to the real-time social-media platform is making up for lost time, even using Twitter for business.

By Zach Cutler

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

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Like most people I know, I've been an avid Facebook and LinkedIn user for years. But there was one platform I never appreciated much: Twitter. I'm not sure why, but I never connected with Twitter -- until now.

Related: What I Wish All My Employees Knew About Twitter

I recently started using the platform, and I now think it's just plain awesome. In addition to the hours of mental stimulation it can provide, it's a great tool for entrepreneurs to aid the growth of their businesses.

Here are just a few things to love about Twitter:

1. Never-ending, digestible information

Twitter is a gateway to a massive amount of information. Opinions, news, videos, photos and more are readily available from millions of people and organizations around the world. The information is endless. In fact, 63 percent of Twitter users surveyed by Pew Research in 2015 said they read news on the platform.

Although Twitter is home to a never-ending stream of content, it doesn't have to be overwhelming -- in fact it can be quite digestible. The platform is easy to navigate and search for hashtags, trending topics, handles or newsfeed.

2. Real-time updates

Twitter showcases the most recent and relevant events as they happen. It's as real-time as social media gets. As situations unfold, users can see the thoughts and feelings of individuals at that moment.

For example, I followed #blizzard2016nyc as New York's recent snowstorm raged on. I saw pictures, read first-hand information about conditions and learned when it was safe to venture out.

You can also monitor hashtags for industry conferences and events, campaigns and product rollouts or stay current on relevant topics to post about and discuss with followers. On the Internet, relevancy is everything, and Twitter empowers entrepreneurs with real-time updates to stay in the know.

Related: Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'

3. Access to hard-to-reach people

Twitter is the great equalizer platform. Presidential candidates, celebrities, artists, leaders and other prominent figures are active on Twitter and many of them engage with their followers on a regular basis. For example, Taylor Swift is well-known for engaging significantly with her Twitter fans, even surprise-visiting them at their houses!

Contacting mentors or role models for advice, asking founders for their opinions on industry news and events and getting influencers to share product information and reviews are all now possible with Twitter.

4. New connections

Twitter, like other social networks, opens the door to new connections. But Twitter is more open than Facebook and LinkedIn, making it easier to find new people and build relationships with them.

Entrepreneurs can find new clients, colleagues, mentors or their next superstar employee. In fact, 47 percent of recruiters surveyed by Jobvite in 2015 said they used Twitter to find talent.

However small, relationships started on Twitter can impact your business and its growth.

Why are you obsessed with Twitter? Share what you love most about the platform in the comments below!

Related: 5 Steps to Harnessing the Power of Twitter

Zach Cutler

Founder & CEO, Cutler PR

Zach Cutler is an entrepreneur and founder and CEO of Cutler PR, a tech PR agency in New York and Tel Aviv. An avid tech enthusiast and angel investor, Cutler specializes in crafting social and traditional PR campaigns to help tech startups thrive.

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