Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot's Guide to Facebook, is now available at bookstores.
Here's how educating skeptics and steadily building credibility helped us win over doubters and turn an unconventional product into a trusted industry solution.
For many small employers, a PEO makes perfect sense: a modestly priced investment for HR-related needs without hiring someone in-house. But at what point does a business outgrow its PEO?