Sweet Frog Premium Frozen Yogurt

2015 Franchise 500
At a Glance

Products & Services: Self-serve frozen yogurt

Number of Locations: 272

Total Investment: $282.5K - $467.5K

Founded: 2009

Began Franchising: 2012

About Sweet Frog Premium Frozen Yogurt

Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first Sweet Frog store. In addition to a variety of frozen yogurt flavors and toppings, Sweet Frog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.

Franchise Units

Year U.S. Canadian International Company Owned
2014 200 0 4 68
2013 114 0 3 70
2012 29 0 1 50
2011 0 0 0 10
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Africa, Asia, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America, Western Europe.

Startup Costs, Ongoing Fees and Financing

Total Investment: $282,500 - $467,500
Franchise Fee: $30,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: $10,000 off franchise fee
Financial Requirements
Net Worth: $500,000
Liquid Cash Available: $250,000
50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 13. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 days. At franchisee's location: 2 days.
Ongoing Support: Newsletter, Grand opening, Internet, Field operations/evaluations
Marketing Support: Regional advertising,

Franchise Ranking History

Franchise 500®: #355 (2015), #306 (2014),
Fastest-Growing: #20 (2015), #43 (2014),
Top New: #6 (2015), #20 (2014),

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