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Wild Birds Unlimited

2013 Franchise 500
#125
At a Glance

Products & Services: Bird-feeding supplies & nature gift items

Number of Locations: 288

Total Investment: $99.83K - 157.34K

Founded: 1981

Began Franchising: 1983

About Wild Birds Unlimited

Jim Carpenter opened the first Wild Birds Unlimited store in Indianapolis in 1981. In 1983 he began franchising, and the company is now based in Carmel, Indiana. Each store sells bird-feeding and bird-watching supplies, including birdhouses, feeders, food and binoculars.

Franchise Units

Year U.S. Canadian International Company Owned
2013 270 18 0 0
2012 262 17 0 0
2011 260 15 0 0
2010 259 13 0 0
2009 261 13 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.

Startup Costs, Ongoing Fees and Financing

Total Investment: $99,832 - $157,344
Franchise Fee: $18,000
Ongoing Royalty Fee: 4%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $30,000
Operations
25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 4. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 10 days. At franchisee's location: 2 days. At annual meeting : 5 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media,

Franchise Ranking History

Franchise 500®: #125 (2013), #123 (2012), #249 (2011), #306 (2010), #239 (2009),
America's Top Global: #101 (2012), #194 (2011), #185 (2009),

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