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Wild Birds Unlimited

2012 Franchise 500
#123
At a Glance

Products & Services: Bird-feeding supplies & nature gift items

Number of Locations: 275

Total Investment: $93.12K - 147.94K

Founded: 1981

Began Franchising: 1983

Private Owned

About Wild Birds Unlimited

Jim Carpenter opened the first Wild Birds Unlimited store in Indianapolis in 1981. In 1983 he began franchising. The privately owned company is based in Carmel, Indiana.

Franchise Units

Year U.S. Canadian International Company Owned
2011 260 15 0 0
2010 259 13 0 0
2009 261 13 0 0
2008 273 13 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.

Startup Costs, Ongoing Fees and Financing

Total Investment: $93,121 - $147,936
Franchise Fee: $18,000
Ongoing Royalty Fee: 4%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $30,000
Operations
25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 4. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 6 days. At franchisee's location: 2 days. At annual meeting : 5 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, National media,

Franchise Ranking History

Franchise 500®: #123 (2012), #249 (2011), #306 (2010), #239 (2009), #364 (2008),
America's Top Global: #101 (2012), #194 (2011), #185 (2009),

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