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Wild Birds Unlimited

2014 Franchise 500
#151
At a Glance

Products & Services: Bird-feeding supplies and nature gift items

Number of Locations: 286

Total Investment: $104.2K - $172.5K

Founded: 1981

Began Franchising: 1983

About Wild Birds Unlimited

Jim Carpenter opened the first Wild Birds Unlimited store in Indianapolis in 1981. In 1983 he began franchising, and the company is now based in Carmel, Indiana. Each store sells bird-feeding and bird-watching supplies, including birdhouses, feeders, food and binoculars.

Franchise Units

Year U.S. Canadian International Company Owned
2014 268 18 0 0
2013 265 18 0 0
2012 262 17 0 0
2011 260 15 0 0
2010 259 13 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $104,162 - $172,511
Franchise Fee: $22,000
Ongoing Royalty Fee: 4%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 15% off franchise fee
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $30,000
Operations
25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 4. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 10 days. At franchisee's location: 2 days. At annual meeting : 5 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media,

Franchise Ranking History

Franchise 500®: #151 (2014), #125 (2013), #123 (2012), #249 (2011), #306 (2010),
America's Top Global: #107 (2014), #123 (2013), #101 (2012), #194 (2011),

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