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Independent framing retailers are offered a safety net.
After 24 years operating as independent framing retailers, Chris
and Nancy McKenna decided they needed more support behind them.
Their experience with the retail market made the couple realize
"the future of the independent [retailer] was going to be very
shaky without a tie-in to a nationally recognized name and support
system."
A conversion program from Franchise Concepts Inc. fit the bill
for the McKennas. Independent framing retailers can convert their
establishments into one of the companies' franchises, which
include Deck The Walls, Great Frame Up, and Framing and Art
Centre.
To aid in the conversion process, Franchise Concepts will waive
the franchise fee for converts. In exchange for a 6 percent royalty
fee, the franchisor offers greater buying power, employee benefits
programs, training, and merchandising and promotional
materials.
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Steve Lowrey, CEO of the Houston company, knows independent
retailers can benefit from being part of a larger entity, but
realizes it takes a leap of faith. "We believe we can save
them money so they're better off," he says, "but they
need to be willing to give [franchising] a try."
Contact Sources
Franchise Concepts Inc., (281) 775-5200, bobk@franchiseconceptsinc.com
The Great Frame Up, 1012 E. Bidwell St., #200, Folsom, CA
95630, (916) 984-1818