Social Media

Social Media Articles and Videos

16 Tools Every Social Media Manager Should Be Using Right Now
Social Media

16 Tools Every Social Media Manager Should Be Using Right Now

With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
Social Media

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
IBM, Twitter to Partner on Business Data Analytics
Social Media

IBM, Twitter to Partner on Business Data Analytics

Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
Our Experts' Tips for Keeping Social Media Manageable
Social Media

Our Experts' Tips for Keeping Social Media Manageable

Keep a better balance with this battle-tested advice from our online experts.
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Facebook Shares Fall on Warning of Increased Spending
Social Media

Facebook Shares Fall on Warning of Increased Spending

The big social-media company also projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
Social Media

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Social Media

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Flying Solo? App Lets You Chat With Perfect Strangers on Flights
Social Media

Flying Solo? App Lets You Chat With Perfect Strangers on Flights

Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Should You Really Be Yourself on Social Media?
Social Media

Should You Really Be Yourself on Social Media?

Strike a balance between what you want to say and what you should.
What's Missing From Your Facebook Ad Strategy
Social Media

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
What Our Experts Want You to Stop Doing on Social Media
Social Media

What Our Experts Want You to Stop Doing on Social Media

If everyone is posting it, maybe you shouldn't be.
The Six-Second Video Is a Big Business for Brands
Social Media

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
Ello Is Starting to Look More Like a Business
Social Media

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
Why Being Human on Social Media Is the Best Strategy You'll Ever Have
Social Media

Why Being Human on Social Media Is the Best Strategy You'll Ever Have

Tactics can be great. And tools can save you time. But ultimately sharing on networks is about building real relationships with real people not a company or its brand.
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