Marketing | Page 3

Your online presence is the first impression you make on employers, clients or even new friends. Inaccuracies or even malicious impersonations can tarnish the brand you've worked so hard to build.

Tulsa-based restaurateur Elliot Nelson went from overwhelmed 20-something to successful business owner.

As AI reshapes how people search, a surprising shift is changing what it takes to stay visible online.

Why younger employees expect companies to take political stances — and how this generational shift is forcing entrepreneurs to rethink leadership.

Discover how to make marketing effective and manageable as a busy freelance service provider.

LinkedIn works when you treat it like a conversation, not a pitch deck. If you're still approaching it like it's just another lead gen platform, you're missing the point—and missing the people.

Local events bring more than just excitement. They bring increased foot traffic and consumer activity that boosts local economies and the surrounding businesses.

AI video editors can now fully automate the post-production process, saving businesses time and enhancing overall efficiency. To produce high-quality content, though, human editors remain critical.

55 Hospitality founders Jenn Saesue and Chat Suansilphong have turned "filling the white space" into a business model.

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated content brings the best results.

Pinpoint just raised $2.5 million to help brands turn social media likes, comments and DMs directly into sales.

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals.

The Linkedin algorithm has changed. Here's how to (still) get noticed organically.

AI is redefining search. Without a strong, reputable third-party digital footprint, your brand risks disappearing in today's competitive online landscape.

Small-business owner Maria Colalancia is dialing up her marketing plans to maximize sales and customer happiness during this busy time of year.

You don't need to be a marketer to market well. But you do need to be curious, listen closely and use the tools available to you.

Joe Fontana discusses his leap from cubicle to hot chicken and the rise of Fry the Coop across Chicago.

Elisa Marshall built Maman from a single New York café into a beloved brand that feels like "home away from home."

If you don't actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities.

AI can reduce translation errors and streamline localisation, but true global success requires blending AI efficiency with cultural expertise, human oversight and adaptive strategies.

Cold outreach is still one of the most effective ways to build relationships, but success today comes down to personalization, brevity and leading with value rather than spam.

Presley Campbell and Alden Kramer followed their passion into business.

Authentic storytelling builds stronger loyalty than even the most polished ad campaigns.

Traditional marketing is failing — here's how five proven drivers can help you break through the noise, earn real attention and build lasting brand impact.

Bill Oakley discusses his hunt for regional flavors, stories behind unexpected finds and why he shines a spotlight on small producers.

For entrepreneurs, public relations crises can hit at any time. Here's how to batten down the hatches, prepare for the worst and navigate your business to calmer waters.